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‘STAYCATION’ and ‘roadtrip’ became the favorite trends of discount hunters in the Traveloka Epic Sale promotional program in early November.
Various popular destination cities for staycations and road trips such as Jakarta, Puncak, Bogor, Bandung, Yogyakarta, Malang, and Surabaya still have high interest. The high interest in domestic destinations that prioritize natural beauty is also reflected in the high demand for Bali, Labuan Bajo, Lombok and Banyuwangi.
According to Nia Niscaya, Deputy for Marketing, the Ministry of Tourism and Creative Economy, said ministry of tourism promotion programs with technology-based innovation is run by this online travel agency.
“Referring to changes in travel trends where health protocols are a major factor in travel decision making, Kemenparekraf also carries out the InDOnesia CARE/I DO CARE campaign which aims to ensure the entire tourism industry has implemented hygiene, health, safety and environmentally sustainable (CHSE) protocols throughout the flow of tourists’ travel at destinations,” Nia said.
Nia said that this campaign is expected to increase the confidence of tourists to return to travel by still implementing the CHSE protocols. This movement is expected to increase the recovery of the national economy again through the consumption of the tourism sector.
Traveloka revealed that other popular local destinations were also evident from the users’ interest in tourist attractions, entertainment, to health and beauty in Jakarta, Surabaya, Bogor and other West Java regions.
During the 2020 Traveloka EPIC SALE period, which collaborated with more than 10,500 partners, Bali was the destination with the highest demand growth for hotel products, as much as 42x compared to the pandemic period.
During the promotional period, user traffic on the platform reached 5.8 million visits, which is 2.5 times compared to traffic during the pandemic period. The transaction record also increased to 13 times the transaction for the Accommodation business unit.
This year Traveloka also offers promotions through live streaming which was watched by 3.8 million viewers, 2.5 times bigger than the usual live streaming from May to October 2020.
“We are optimistic that innovation and collaboration with the government and related industry players, namely our partners, is the key so that the tourism industry can quickly recover from the impact of the COVID-19 pandemic,” Shirley Lesmana, VP Marketing Accommodation Traveloka concluded. [antaranews/photo special]
