THE impact of the COVID-19 pandemic has also been felt by the tourism representative offices of foreign countries in Indonesia. The Korea Tourism Organization (KTO), which is based in Jakarta, has also taken strategic steps so that their promotions will continue and be right on target.

According to Lloyd JS Byun, Director of the KTO Jakarta Office, said that the conditions for the COVID-19 pandemic had many changes related to the adaptation of new habits. In the past, promotional activities were carried out offline, now the portion is more online.

“KTO promotions to target Indonesian market share will be intensified online. The KTO has also conducted several events which were held in a hybrid manner. For a hybrid event, we have held gatherings with media and influencers. We hold the offline event at the hotel, meanwhile those who want to participate online can watch it on our Instagram channel,” he said.

Byun added, based on an evaluation of the activities that have taken place during the pandemic, in the future KTO will adopt hybrid events and webinars. For this reason, the KTO collaborates with TTC Indonesia.

Meanwhile, Tedjo Iskandar, Founder of TTC Indonesia said, for several online activities KTO collaborates with TTC Indonesia, one of which is a webinar. TTC Indonesia, is trusted as a partner by KTO to hold webinars with travel agents throughout Indonesia 4 times this year. The first webinar session in September was attended by 291 participants, October 321 participants, November 309 participants and this December there were 313 participants.

“While travel agents who are always actively participating in the webinars from the KTO include Jakarta, Surabaya, Bandung, Medan, Balikpapan, Bali, Makassar, Yogyakarta and several other cities. KTO itself is one of the loyal participants of the annual tourism exchange event held by TTC Indonesia, namely TTC Travel Mart,” Tedjo noted.

“KTO has participated in the TTC Travel Mart 20 times in a number of areas such as Jakarta, Surabaya, Medan, Bandung, Makassar and Balikpapan. Successfully collaborating with KTO, TTC Indonesia also hopes to be followed by tourism boards of other countries in Indonesia such as Macao Government Tourism Office (MGTO), Singapore Tourism Board (STB,) Japan National Tourism Organization (JNTO), Tourism Authority of Thailand (TAT) ),” he concluded. []