Traveltext.id

ANDAZ BRANCH DEBUTS WITH THE OPENING OF THE FIRST RESORT IN ASIA, ANDAZ BALI

AS THE first Andaz resort in Asia, Andaz Bali offers a modern and immersive interpretation of the traditional Balinese village and its way of life, Andaz Bali is located in the heart of Sanur, a quaint seaside village known for its old-world charm, picturesque beaches and spectacular sunrises.

The resort was launched with special presence of Minister of Tourism and Creative Economy, Sandiaga Uno, Jefri Darmadi, ‎CEO ‎PT Jakarta Setiabudi Internasional Tbk, Governor of Bali, I Wayan Koster, Marco Groten, Area Vice President Indonesia-Hyatt Hotels, Head of the Bali Tourism Office Putu Astawa and Rina Mariani, GM of Andaz Bali.

According to David Udell, Hyatt Group President, Asia-Pacific at the opening virtual speech of the launching of Andaz Bali, Friday (9/4) late evening, said as we continue to offer our guests new and immersive ways to rediscover Bali, we are honored to introduce the Andaz brand to Sanur, where Indonesia’s first Hyatt-branded hotel opened more than 40 years ago.

“Andaz Bali is our first Andaz resort in Asia, adding to the brand’s growing urban portfolio in the region which includes Seoul, Shanghai, Shenzhen, Singapore, Tokyo and Xiamen,” he said.

Furthermore Minister of Tourism and Creative Economy, Sandiaga Uno, said in enhancing and developing the tourism and the creative economy sector. One of those sector is helping the main program of the Tourism Ministry in presenting higher quality sustainable tourism so that it has a big impact on society.

“COVID-19 pandemic had a major impact on the tourism and the creative economy sector. This includes presenting new travel trends, from massive tourism to more sustainable tourism. For example the role of the millennial generation now is enormous, they can help socialize government programs where in the future we are targeting higher quality sustainable tourism,” he explained.

He added today Indonesia is no longer chasing tourist arrivals, but focuses on encouraging sustainable tourism. The concept of sustainable tourism was carried out as a medium and long term tourism management step.

“In the medium and long term, we are the preferred destination in Southeast Asia for foreign tourists with the concept of quality and sustainable tourism. We will no longer be chasing numbers. Wow, yesterday was wrong after chasing numbers. We are only after quality,” Sandiaga Uno stated.

Sandiaga Uno admitted that changing the concept of quality and sustainable tourism will also change the concept of tourism that is busy or on a large scale. We want to shift from mass tourism to sustainable tourism and ecotourism. From sea, sun, sand (beach, sun, sand) to sustainability, serenity and spirituality (sustainability, tranquility and spirituality).

Meanwhile Marco Groten, Area Vice President Indonesia-Hyatt Hotels, said we are delighted to add Andaz Bali to our portfolio of luxury and premium resorts which includes Grand Hyatt Bali and Hyatt Regency Bali, and to provide local guests and travelers with vibrant experiences and fresh ways to discover the island.

“The resort’s overall concept reflects the locale and is inspired by the surrounding villages, from its intimate scale with buildings nestled amid the lush greenery to the use of distinctive red brick, a traditional construction material in Sanur,” Marco noted

Likewise Jefri Darmadi, CEO of PT Jakarta Setiabudi International Tbk said the opening of Andaz Bali, marking the debut of the vibrant Andaz brand in Indonesia and as the first Andaz resort in Asia. Offering a contemporary take on the traditional Balinese village and its way of life, Andaz Bali is located in the heart of Sanur, a quaint seaside village known for its old-world charm, picturesque beaches and spectacular sunrises.

“Andaz Bali pays homage to Balinese art and craftsmanship, weaving together the island’s rich heritage and the contemporary influence from artists who have been visiting Sanur over the decades,” he concluded.

“However, our colleagues absolutely adore this village, and enjoy sharing their favorite beach hangouts, restaurants and activities so our guests can experience Sanur the way a local would. From the resort’s residentially inspired architecture and interior design to the food and music, Andaz Bali juxtaposes the calm and timeless spirit of Sanur with an energizing approach that inspires guests,” Rina Mariani, GM Andaz Bali added.

Andaz Bali features 149 guestrooms, she continued including 18 Garden Villas and four Beach Villas arranged in a series of courtyards, which create a sense of discovery as guests move through the resort. Each room boasts a private balcony overlooking the garden, ocean or lagoon. [traveltext.id]