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WYNDHAM Hotels & Resorts, the world’s largest hotel franchising company and leading provider of hotel management services with over 8,900 hotels across nearly 95 countries, continued on a strong growth trajectory in Asia-Pacific (As-Pac) in 2020, overcoming global uncertainty to achieve a series of important hotel openings, major milestones and a strong pipeline of new properties scheduled to launch in 2021 and beyond.
In a year of significant challenges for the travel and hospitality industries, Wyndham successfully opened over 125 new hotels and signed a further 140 properties in Asia Pacific last year, putting it in a leading position in the industry with over 1,500 hotels in 20 regional markets and territories.
This year, the growth is expected to continue with an estimated 40% increase in openings or approximately 180 hotels anticipated to open in Asia Pacific. Through its robust Asia Pacific pipeline of directly franchised and managed hotels, alongside strong relationships with master franchisees, Wyndham is on track to reach 2,000 hotels in Asia Pacific within the next three years.
“Strong partnerships with our owners will be key to our continued growth and our mutual success. We are building on the momentum achieved in 2020, as industries gear towards recovery in 2021, and our robust openings and hotel deal executions will pave the way for continued growth for the company,” said Joon Aun Ooi, President, Asia Pacific, Wyndham Hotels & Resorts.
With so many great hotel openings and signings, Joon Aun Ooi continued that it is a testament to the enduring confidence that our partners have in Wyndham’s world-class brands. As we expand our scale, our reach, our distribution and our base of loyal Wyndham Rewards members, we will help create even greater benefits for everyone in our value chain.
Alongside the company’s extensive support measures for its existing hotel owners and partners, these milestone openings will put Wyndham in the best possible position to benefit from pent-up demand once travel restrictions eventually ease which is expected to occur in the coming months.
Accelerated Growth in 2021
Wyndham introduced five of its brands to new markets across Asia Pacific in 2020, as Howard Johnson by Wyndham launched in Cambodia, and Japan welcomed its first Wyndham Grand and Wyndham Garden hotels. In addition, Asia Pacific’s inaugural Dolce by Wyndham and La Quinta by Wyndham hotels were launched in Vietnam and New Zealand respectively.
Over 100 hotels are expected to open in Greater China this year, and in Thailand is another strategic market for Wyndham, and the Company opened two hotels in 2020 including the launch of Wyndham Grand Nai Harn Beach Resort Phuket, and the successful rebranding of Ramada by Wyndham Bangkok Chaophya Park.
In Vietnam, Wyndham accelerated its market presence with the introduction of three new hotels in 2020, including several landmark properties. The spectacular Dolce by Wyndham Golden Lake Hanoi became the brand’s first Asia Pacific outpost in 2020.
Wyndham maintained its strong position in South Korea in 2020, with the opening of three new hotels situated in Gumi, Yeosu and Chuncheon. As part of its multi-brand strategy in Australasia, the Company recently opened its LQ by Wyndham Remarkables Park Queenstown which marked the debut of La Quinta in Asia Pacific. In New Zealand, three new hotels are anticipated to open this year under the Ramada by Wyndham and Wyndham Garden brand in Wellington, Auckland and Christchurch.
Throughout the global pandemic, Wyndham remained focused on supporting its hotels, owners, partners and loyal guests through a wide range of commercial initiatives as well as its Count on Us health and safety initiative, that will help its hotels welcome back guests with confidence as the world starts to reopen for business. [traveltext.id]
