EIGHT national Small and Medium Enterprise (SME) managed to print sales of US$1.57 million at the Ambiente 2020 exhibition at Messe Frankfurt, Germany, on 8-12 February 2019.

According to the Director General of Small and Medium Industries and Miscellaneous of  Industry Ministry,  Gati Wibawaningsih through her statement in Jakarta, said that in this year’s event the buyer’s interest was also quite high for products from Indonesian SMEs. They also managed to get around 102 trade contracts from 37 countries.

“In addition, the SME also posted various orders and sales which will be followed up after the exhibition ends. In 2020, Ambiente was participated by 4,635 participants from 93 countries. The number of participants increased 3.9 percent compared to 2019,” Gati said.

She added, meanwhile, the number of visitors reached 108 thousand people from 160 countries (62 percent came from outside Germany), including from Italy, France, the Netherlands, Spain, Great Britain, Turkey, the United States, Russia and Japan.

In the midst of the Ambiente event, a Business Gathering was also held in collaboration with the Indonesian Embassy in Berlin and the Indonesian Consulate General in Frankfurt. This activity aims to improve business relations between Indonesian and German handicraft entrepreneurs.

“At the event, we have conveyed information about the excellence and quality of Indonesian products and invited German business people to continue to improve business relations with Indonesia,” she said.

Gati said that Indonesian companies also had the opportunity to build networks and business contacts with a number of German companies, as well as other countries such as France and Japan.

Some Indonesian participants stated that from a similar event last year they had managed to get a large order that continued for some time to come.

In fact, Gati explained, the Ambiente exhibition became an important promotional event in Germany and Europe for a variety of consumer goods products, which in turn could produce economic value quite well for Indonesian participants.

“In the last five years, the Indonesian Pavilion recorded an increase in transaction value of up to 113%. Surely this is a very proud achievement, which shows the improvement of the ability of Indonesian SMEs in the global market,” Gati concluded. [antaranews]