TRAVELPORT, a leading technology company that provides services to the travel industry, announced the signing of a multi-year content agreement with Malaysia Airlines.

According to Asia Pacific Vice President, Air Partners Travelport Chris Ramm said the agreement also included the use of Travelport’s leading merchandising features, namely Travelport Rich Content and Branding and Digital Media Solutions.

“With this agreement, more than 68,000 travel agencies serving hundreds of millions of tourists around the world will have real-time access to search, order and sell Malaysia Airlines content and inventory,” he said.

He added, Malaysia Airlines will also join more than 300 other airlines that have used Travelport Rich Content and Branding merchandising features that provide a satisfying graphic experience for travel agents when searching and booking travel plans.

“In addition, Malaysia Airlines will also use Travelport’s Digital Media Solutions, including Travelport Sponsored Flights and Destination Banners, to promote flight options through targeted devices and advertising promotions,” Chris Ramm.

Explaining it again, we are very pleased to be able to expand the scope of our cooperation with Malaysia Airlines. After Malaysia Airlines launched a new flexible cost option last year, I believe that Rich Content and Branding Travelport will empower Malaysia Airlines more so that it can offer more flexibility and flexibility to travelers who often ask for a personalized travel experience.

“Our Digital Media Solutions will also support Malaysia Airlines in global and tactical sales campaigns to promote their product offerings,” he said.

While commenting on the new agreement, Malaysia Airlines Chief Marketing and Customer Experience Officer Lau Yin May said when travel agents have thousands of choices that can be offered to customers, attracting attention visually is very important. We fly to more than 1000 destinations worldwide and Travelport’s excellence in technological innovation, flight merchandising and digital marketing will help Malaysia Airlines meet the demands of tourists and seize better growth opportunities in today’s highly competitive environment.

“For Malaysia Airlines, customer experience is our priority, and technology contributes significantly to the services we offer. The partnership with Travelport has important values ​​for us and we have high hopes for success in the future, “he said. []