FULL OF HOPE, TRAVEL AGENT’S STRATEGY IN THE MIDST OF COVID-19 CRISIS

TRAVEL agencies began to design strategies and strategies so that they could recover when the situation improved after the COVID-19 crisis passed. Although not yet knowing when the corona virus can be overcome so that people can freely travel, the travel agency has prepared a campaign to welcome an optimistic future.

“We have not been able to confirm how long it takes to travel normally. But we have started early by creating the #NantiKitaPegipegiLagi campaign,” Busyra Oryza, Pegipegi’s Corporate Communications Manager said.

Busyra Oryza explained the campaign contained a message to stay indoors to prevent the spread of the virus. However, there is an optimistic message that all can return to normal activities, including traveling, when the situation recovers.

Busyra Oryza also mentioned that of all industry lines, tourism was most affected by the corona virus. Nevertheless, he is optimistic that the tourism industry can rise because it is the largest and resilient industry in the world.

“Google and Temasek predict, by 2025 the online travel industry market will grow to US $ 78 billion in Southeast Asia,” Busyra said.

Panorama Group also implemented a campaign to maintain market optimism while looking for interesting places that customers can visit when the pandemic ends.

“We are preparing new products with a safe destination,” explained VP Brand Communications Panorama Group AB Sadewa.

The recovery of the tourism industry from disease outbreaks takes longer than other factors such as natural disasters, terrorism and security issues.

He said, the World Travel & Tourism Council estimated that it would take 10-35 months since the outbreak began for the tourism industry to recover.

If the pandemic is predicted to end in May or June, it is likely that the tourism industry’s market could recover most quickly by the end of the year.

Meanwhile, Senior Public Relations Executive Tiket.com Yosi Marhayati said it had also prepared several plans in the future related to the COVID-19 situation. However, the focus now is to serve the interests of customers who often ask for travel delays or cancellations. [antaranews]