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BALI’S NATURE TOURISM NOW CHANGE BUSINESS STRATEGY VIA ONLINE PLATFORMS

ENTERING the new normal era after the COVID-19 epidemic, the manager of nature tourism in Bali changed its business strategy, which initially made more use of travel agents and has now changed to using online or online platforms.

According to Bali Nature Tourism Activist Risky Widiantoro said that prior to the COVID-19 pandemic, nature tourism on the Island of the Gods was very popular with tourists, the number reaching 80% of the total visits. The tourist favorite of tourists is watersport, up to the heaven’s gate at Lempuyang Karangasem Temple.

“Seeing the condition of this pandemic, we can no longer rely on travel agents, but must switch to online platforms,” ​​he said.

According to him, when it is normal for new tour managers to be aware that guests will no longer come in large groups, so that the reception flow system can be prepared in accordance with the health protocol COVID-19. In addition, the conventional payment system must also be replaced using a cashless system.

“This is our consequence, the number of guests who come will not be as much as before, so to raise prices there must be good quality,” he said.

Risky is optimistic, after the existence of COVID-19 nature tourism will not be devoid of interest. Because outdoor travel is expected to make the body healthier because it gets fresh air and direct sunlight and is safer from transmitting the virus.

Bali will be opened in 3 stages. In July 2020, it was opened for local Balinese citizens, August 2020 for Indonesian graduates and September 2020 for overseas tourists. [bisnis.com/photo special]