ARCHIPEAGO International, Southeast Asia’s largest privately-owned and independent hotel management group, continues the supersonic expansion of its innovative and highly popular Hotel NEO brand with the opening of the new Hotel NEO Puri Indah in Jakarta.

According to John Flood, President & CEO of Archipelago International said this marks the 25th Archipelago hotel in the capital alone. The new NEO comes with 96 open-space, uncluttered guest rooms, each featuring LED TVs with international & local channels, workstations with universal outlets, a mini-fridge, tea-coffee makers and ensuite bathrooms.

“A casual restaurant and a swanky rooftop lounge with live music add to the exciting offerings, while business travelers will appreciate the two modern meeting rooms that can be combined into one,” he said.

John Flood explained that NEO is probably one of the most misunderstood hotel brands in the market, which in itself is a key unique selling point. While this may sound contradictory, it’s pretty simple: The brand is purposely ‘mispositioned’ within the typical hotel classification, making it an attractive choice near both ends of the price spectrum.

“What’s more, it is a ‘modernistic’ hotel, a place with a modern and futuristic narrative. A visionary, imaginative brand, that creates curiosity and dreams,” Flood noted.

He continued that one NEO trademark is the convenient and popular location and with that in mind, our latest addition is a great fit in the vibrant Puri Indah neighborhood with its many attractions and shopping options nearby. Stay tuned for more future NEOs opening near you. []