COVID-19 pandemic had a big impact on the creative economy industry players, especially Micro Small and Medium Enterprises (MSMEs), but on the other hand provided a great opportunity to accelerate and expand the market by utilizing technology.

According to the Special Staff of the Minister of Digital and Creative Industries at the Ministry of Tourism & Creative Economy, Ricky Pesik said MSMEs must be able to change the paradigm of thinking by maximizing technology to be able to expand the market.

“As a result of the pandemic, tourism is stalled even at the most drop now. But if in the creative economy sector some sub-sectors can actually gain momentum including MSMEs in the creative economy sector. Namely by utilizing technology for them to accelerate and expand markets,” Ricky Pesik said.

Ricky said the limited movement of people due to the COVID-19 pandemic made digital economic opportunities, transactions conducted online so wide open. Moreover, Indonesia has a large market potential and is supported by a wealth of natural and cultural resources to be developed as innovations in producing creative economic products.

“Our market is wide and we should be thankful for the distribution system, our logistics system is not disrupted by a pandemic so that online transactions and shipping of goods are not disrupted. From a macro-economic perspective, the digital economy will become a national strategy and even many countries to increase local economic turnover. Indonesia as a great nation why not take advantage of this momentum,” Ricky Pesik noted.

The government is trying to create a digital economic ecosystem by providing various incentives to Small Medium Enterprises (SMEs) so that they can be more competitive in the market.

The government has also rolled out a national campaign “Belanja Buatan Indonesia” or shopping made in Indonesia whose one goal is to encourage MSMEs to transform from the offline to the online market by utilizing technology. Kemenparekraf became the first ministry to start a national campaign Proudly Made in Indonesia through the “Beli Kreatif Lokal” or buy local creative program. At present the Ministry of Communication and Information continues through the “Kita Bela Kita Beli” or we defend we buycprogram.

“While the community also needs to change the paradigm that we must give privileges to local products,” said Ricky Pesik.

The same thing was said by the Director General of Public Information and Communication Ministry of Communication and Information Technology, Widodo Muktiyo. Both the supply and demand sides in the creative economy products of SMEs must be balanced.

The SMEs must be able to use technology to enhance the market and increase their capacity to adapt to the development of the market itself. While the community must also change the paradigm of thinking to always support local products.

“The government will continue to provide assistance for this change so that MSMEs can seize the market not only nationally but also globally,” Widodo said.

It is recorded that currently more than 1 million MSMEs have joined in the “Bangga Buatan Indonesia” or proudly made in Indonesia program. It is expected that the number of MSMEs joining will increase to 2 million by the end of the year. []