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THE virtual business activity ‘Bakusapa MICE Indonesia Industry’ is expected to be able to revive the tourism industry in Indonesia, especially in the Meeting, Incentive, Convention and Exhibition (MICE) sectors.
Bakusapa is a form of business cooperation forum between the Indonesia Professional Organizer Society (IPOS) and the Ministry of Tourism and Creative Economy, the Directorate of Tourism MICE in order to move the MICE Tourism industry to keep working with the limitations of COVID-19 through online media to bring together sellers from hotels, venues and resorts scattered throughout the destinations and buyers from the environment of the Ministries and Institutions as a leverage to push to stimulate the domestic market first.
In the B to B forum this time introduces 8 Priority Destinations (Banyuwangi, Bali, Borobudur, Lake Toba, Riau Islands, Labuan Bajo, Likupang & Mandalika) and 8 MICE Destinations (Jakarta, Bandung, Surabaya, Medang, Makasar, Yogjakarta, Semarang, Semarang and Palembang), represented by 90 hotels spread throughout Indonesia and carried out on 20-23 July 2020.
Virtual marketing Series-1 Bakusapa activity, in 3 batches that was preceded by a socialization and business presentation training by the Guide, which was attended by all Sellers and Buyers participants. Sellers from 90 hotels/resorts that offer products in the form of MICE facilities to the buyers represented by eight Ministries/Institutions under the coordination of the Coordinating Ministry for Maritime and Investment.
For the Second MICE Indonesia Industrial Series 2, it has been carried out on 27-30 July 2020 by inviting buyers from Ministries/Institutions under the coordination of the Coordinating Ministry for Economic Affairs by 87 hotels resorts. On this occasion the sellers in addition to presenting their respective products they gave 1 night room vouchers as Gimmick prizes to the participants buyers.
The next series is planned to be attended by buyers from the Ministry under the Coordinator of the Coordinating Minister for Human Development and Culture and the Coordinating Minister for Politics, Law and Security and involving State-Owned Enterprises (SOEs) in the first week of September to December 2020.
According to Tourism Ministry Deputy for Tourism Products and Events, Rizki Handayani said we hope that the COVID-19 pandemic will soon end, so that things can return to normal, especially the tourism industry, which has had a profound impact on the impact of this pandemic.
“In the current condition, all parties are expected to work together and encourage each other to provide positive motivation to the Indonesian MICE industry to continue to be optimistic and continue to heat their business machines amid limitations,” said Rizki Handayani, in his statement .
In addition, Rizki continued, the business forum was also carried out as an effort to socialize the implementation of health protocols based on Cleanliness, Health, Sustainability, Environment (CHSE). CHSE-based health protocol plays an important role in the era of adaptation of new habits, so it must be applied by all tourism actors. [traveltext.id]
