EVEN though Korea is still unable to open tourists from Indonesia, in order to inform the latest South Korean tourism products (Update), the Korea Tourism Organization (KTO) Jakarta is holding 4 series of webinars until the end of 2020.

According to Dwita Rizki Nientyas, Marketing Manager of the Korea Tourism Organization (KTO) Jakarta, this is an effort to introduce new destinations in Korea. Because, so far, Indonesian tourists visiting Indonesia have only visited Seoul. Even though Korea has many other interesting destinations, not only Seoul.

“The KTO every year always holds an offline Business to Business (B2B) event for updates on Korean tourism. Given the pandemic conditions like this do not allow crowds, we switch them online,” Dwita Rizki said.

She added that this effort is also to prepare travel agents to build new Korean tourism products that can be sold, if the international tourism route is officially opened. The Korea Tourism Organization focuses on promotion for all potentials that bring tourists from Indonesia to Korea, be it business tourists or leisure tourists.

“For the leisure category, we do have several categories, for example family, ladies travelers, K-Pop lovers, Muslims, and so on. To move market share, we run different marketing strategies. Adjusting the interests of tourists themselves,” she noted.

Dwita explained, Seoul, Gyeonggi, Gangwon and Jeju, are usually the favorite visiting destinations for Indonesian tourists when they visit Korea for the first time. However, recently new destinations such as Busan and Jeonju have been getting a lot of attention. Especially Busan, because President Jokowi was there.

“Before the pandemic hit a number of countries in the world, including Indonesia and Korea, the number of Indonesian tourists visiting Korea reached tens of thousands per month. And usually every year the number of visits has increased up to a dozen percent,” she affirmed.

To return to this condition after being disrupted by the COVID-19 pandemic, Dwita Rizki continued, it does require a process that is not easy. But we are sure that at least in the middle of the second semester of next year the number of visits will be heading towards normal.

For that, she added, KTO cooperates with TTC Networking to hold this webinar series. TTC Networking has an extensive network in the world of tourism. So we are sure that the message we want to convey to travel agents and tour leaders can be conveyed.

The next Discover South Korea’s Gem webinars are in October, November and December with different destinations. In the first session, webinar participants received updates on Gyeongnam and Gyeonggi destinations. []