THE Ministry of Tourism and Creative Economy said that increasing exports and digitizing the marketing of creative economy products would greatly assist the recovery and revival of Indonesian tourism.
According to the Director of Promotion and Image Development of the Ministry of Trade, Tuti Prahastuti, in a statement in Jakarta said that export and digitalization are one of the government’s steps to restore the tourism sector and the creative economy.
“In general, the trade sector in the country has experienced a decline due to the COVID-19 pandemic. However, there are several products that can compete in the export market, including precious metals and jewelry which are closely related to the creative economy,” she said.
Tuti added, from a general perspective, jewelry has indeed increased. Maybe because of the various designs, this is the attraction and strength of the jewelry that is exported abroad. Tourism Ministry has made several policies to maintain Indonesia’s trade balance during the COVID-19 pandemic on the supply and demand side.
“On the supply side, the Ministry of Trade simplifies the export management process through the National Logistics Ecosystem, simplifies and accelerates the service for issuing certificates of origin (SKA) for exported goods through the application of affixed signatures and stamps,” Tuti noted.
She explained for policies on the demand side, Tuti said that his party was intensifying virtual trade promotions as an effort to penetrate the international market and encourage the implementation of virtual business matching through representatives of the Ministry of Trade abroad.
Meanwhile, the Director of Small and Medium Industries (IKM) for Food, Wood Products and Furniture at the Ministry of Industry, Sri Yuniarti said that based on data from the Central Statistics Agency (BPS), there are around four million IKM in Indonesia which absorb more than 10 million workers.
Based on these data, she continued, the IKM has carried out programs aimed at fostering new entrepreneurs and strengthening the competitiveness of IKM. These programs are manifested in the Bangga Buatan Indonesia (Proud Made Indonesia) movement which aims to revive the country’s creative economy sector, which has experienced a decline due to the impact of the COVID-19 pandemic.
“Through this program, we inform the public that our industry is capable of producing quality products,” Sri pointed out.
Meanwhile, Acting Director of the Digital Economy of the Ministry of Communication and Informatics, I Nyoman Adhiarna said that the Ministry of Communication and Information was ready to support economic recovery in the tourism sector and the creative economy by carrying out digital transformation.
The ministry has prepared regulations, infrastructure, and human resources so that people in various regions of Indonesia have an adequate internet network. [traveltext.id/photo special]