GRAB Indonesia, the leading super app, has officially announced its collaboration with the Ministry of Tourism and Creative Economy to support the #BeliKKreatifDanauToba campaign and accelerate economic recovery through the tourism sector and the creative economy.
Grab support will be focused on promoting trips and exploration of Lake Toba through the Grab service, training to improve service quality for merchants and driver partners, providing attractive and affordable travel promotion packages, and supporting the implementation of Cleanliness, Health, Safety and Environmental Sustainability (CHSE) from the Ministry. Tourism. This initiative is a continuation of cooperation between the two parties to support Bangga Buatan Indonesia (BBI) or Proud Made in Indonesia 2021 and support 5 super priority destinations.
According to Luhut Binsar Pandjaitan, Coordinating Minister for Maritime Affairs and Investment, said that as one of the 5 super priority tourist destinations, Lake Toba has enormous potential, both in terms of tourism and its impact on the community and surrounding Micro, Small and Medium Enterprises (MSMEs).
“Apart from sustainable development, skillful resource capabilities and mastery of science and technology can also be the driving force for the growth of the Lake Toba destination. The training and support from Grab also contribute to accelerating development and driving the success of the Proud Made Indonesia program,” Luhut Binsar Pandjaitan explained.
Meanwhile, Sandiaga Uno, Minister of Tourism and Creative Economy, said that the Buy Local Creative program in Lake Toba aims to provide opportunities for business people in the tourism sector and the creative economy to survive in this challenging situation.
“We hope this can increase employment in the tourism and creative economy sectors so that they can contribute to Indonesia’s economic recovery. The role of private parties such as Grab is an important part of this process, and we welcome the ongoing support provided by Grab to the tourism sector and the country’s creative economy,” Sandiaga Uno noted.
Likewise Ridzki Kramadibrata, President of Grab Indonesia also added that several tourism destinations face a much higher risk of economic decline and it is very important for us to support MSMEs in the tourism sector in facing the COVID-19 crisis. This is because this tourist destination requires a faster economic recovery. Through our services and by training MSMEs and Grab driver partners in Toba, we hope to increase tourism and creative economy activities in this area and support MSMEs to be able to #TerusUsaha.
“This training is expected to increase their readiness and resilience so that they can develop and be part of economic recovery and support the Proud Made Indonesia 2021 program. We are optimistic that this industry will soon recover through mutual cooperation between the government and the private sector to ensure support to all parties,” he stated.
He added that the support provided by Grab will be focused on the following initiatives: Promoting trips and exploration of super priority tourist destinations through the Grab service: Grab provides online transportation services through GrabCar Rental from Medan and Kualanamu Airport, as well as GrabCar Rental services to various tourist destinations in Medan. completed with Balige tourism booklet.
“In addition, Grab also provides subscription packages for transportation services such as GrabCar and GrabBike as well as food delivery services, GrabFood. This support is a continuation of the operational launch of Grab Toba and strategic collaboration with the Ministry of Tourism through the Lake Toba Authority Implementing Body to support the tourism sector of Lake Toba and its surroundings which was inaugurated in 2019,” Ridzki said.
Presenting attractive and affordable holiday promo package information: Grab is working with various partners in the tourism sector such as Agoda and Klook to provide tour package information for tourists from 15 February-15 March 2021. They can find the best offers and the ease of finding activities in tourist destinations around Lake Toba. [photo special]