PRESIDENT Joko Widodo (Jokowi) appreciated and introduced the Hub Tourism Network (JP Hub) application as an online platform which is expected to be able to succeed and promote the Lake Toba Creative Buying Movement.

“This application will be a door to knowledge, search, to booking destinations from the provincial to village level. Also equipped with tourist attractions. It’s time for Indonesian tourism to grow together with its creative economy,” explained President Joko Widodo, in his online remarks at the Creative Buy Launch event Lake Toba.

President Jokowi inaugurated the Lake Toba Creative Purchase movement as an effort to develop creative economic potential in the Lake Toba area, which is one of the five super priority destinations (DSP).

President Joko Widodo said this movement was a continuation of the national movement “Proud to be Made in Indonesia” which this year will focus on developing regional potential. In 2020, Gernas BBI succeeded in getting more than 3.8 million creative actors and MSMEs onboard to the e-commerce platform to expand market potential to national and even foreign countries.

The President also mentioned that Lake Toba as one of the DSP areas has creative economic potential that should be developed. He gave an example with Ulos cloth and Sidikalang coffee which are widely known by Indonesian people.

“In addition, this area also has a beautiful view with a stretch of volcanic lake. A combination of tourism and creative economic results that deserve to be echoed throughout the archipelago to the world and is expected to be able to revive the Indonesian economy through the digital industry,” President Joko Widodo said.

This movement, continued President Joko Widodo, in addition to inviting creative economy players to be oriented with e-commerce platforms, will also be equipped with assistance and education for creative economy players to be able to develop and advance their business on a digital platform.

Meanwhile, in a series of similar events at the Del Institute of Technology, Balige, Toba Samosir Regency, Deputy Minister of Tourism and Creative Economy/Deputy Head of the Tourism and Creative Economy Agency, Angela Tanoesoedibjo, said that with growth in the creative economy sector to the e-platform commerce can be a solution for creative economy players who have not been able to physically market their products due to the COVID-19 pandemic. So, this movement is expected to provide knowledge for creative actors to introduce and market their products through digital platforms.

“Physical product sales at this time are very difficult to implement. But with sales via this digital platform it can help us in these difficult times and this is the goal of Buy Creative Lake Toba, how do we onboarding to a digital platform and collaborating. with partners and provide assistance. Because selling physically is different from selling digitally,” Angela concluded. []