MINISTRY of Tourism & Creative Economy invites millennial generation and generation Z (Zoomers) to take part in developing sustainable tourism. One way is to take advantage of technological developments that are increasingly familiar to the younger generation

According to the Deputy Minister of Tourism and Creative Economy, Angela Tanoesoedibjo, while attending the webinar “Co-Creation in the Sustainable Tourism Development Program in the Era of Millennial Generation and Generation Z”, said this webinar was deemed right on target because in developing sustainable tourism it was necessary to involve the voices and preferences of young generation.

“This is a topic that is very close to my heart, and I am sure that this will also be of interest to the younger generation who are very concerned with sustainability issues as a form of caring for the environment and society,” Angela said.

Angela explained that the COVID-19 pandemic had changed the way of life and also people’s preferences in traveling. Including the younger generation who are increasingly concerned with environmental sustainability issues. Millennial travelers and future z generations will choose destinations that are environmentally friendly, safe, healthy, away from the crowd and more authentic.

“As a result of this pandemic, public awareness has increased regarding sustainability issues, especially for millennials and generation z. As concluded by one of the researches, they are encouraged and increasingly care about the environment and want to participate in making good changes for society,” she noted.

This means, continued Angela, future tourism development should no longer be oriented to the resulting economic value, but from the welfare obtained and can be inherited from sustainable tourism development.

Angela further said that the younger generation can play a role in supporting sustainable tourism by utilizing technology. Among them by promoting sustainable tourism in the country and also in increasing the experience of traveling.

“For example, starting from booking tourist villages, making cashless payments to sharing moments on social media,” she stated.

As a form of Kemenparekraf commitment to sustainable tourism, several programs have been implemented. Such as the revitalization of destinations, the Cleanliness, Health, Safety and Environmental Sustainability (CHSE) program, building community capacity, certification of tourist villages, developing eco tourism, community based development and many more.

“We are also committed to continuing to provide incentives in the form of promotions or events for active tourism businesses towards sustainable tourism development,” she added.

Angela concluded that currently the government is developing the HUB tourism network, where all of Indonesia’s tourism information needs from regions to provinces are entirely available. In addition, booking travel packages can also be made directly through the platform. This is a breakthrough that Tourism Ministry has made to answer the needs of the Millennial generation. []