SINGAPORE Airlines (SIA) and CapitaLand embark on a new reward partnership that will bring greater benefits to their members, starting with the launch of a two-way reward conversion program between the KrisFlyer loyalty program and the CapitaStar shopping and lifestyle rewards program.

This partnership will allow KrisFlyer and CapitaStar members to redeem their Miles and STAR $ ® for a variety of travel and lifestyle rewards. These members will also be able to enjoy more program benefits such as exclusive shopping with CapitaStar, dining and lifestyle rewards on the Kris + mobile app, with more perks and privileges gradually becoming available.

With this conversion program, KrisFlyer and CapitaStar members can convert between Miles and STAR$ on both reward programs directly via, the SingaporeAir mobile app, the Singapore Airlines Kris + lifestyle app, the CapitaStar mobile app and Conversions can be done digitally, at any time, according to the convenience of the member.

This partnership provides members of both programs with more choice as it opens up different options for spending their Miles and STAR$. This includes more than 40 KrisFlyer airline partners and more than 180 non-airline partners in 780 partner outlets, as well as in 16 participating CapitaLand malls across Singapore and on the digital platforms CapitaLand eCapitaMall and Capita3Eats1.

According to JoAnn Tan, Senior Vice President Marketing Planning, Singapore Airlines, in a official press release said the partnership with CapitaLand, as the largest retail operator in Singapore, is part of our ongoing process of adding new partners to our membership ecosystem.

“Travel, shopping and lifestyle gifts offered by KrisFlyer, Kris +, and CapitaStar are special programs that complement one another. This allows us to offer a wider range of dining, retail, travel and entertainment experiences for both memberships,” she said.

Meanwhile Reuben Yong, Head of Coalition, CapitaLand Singapore said CapitaLand stands as the largest mall operator in Singapore and through our shopping and lifestyle gift program, CapitaStar, we are committed to expanding the facilities and privileges of our partners to better meet the lifestyle needs of consumers who continue. changed.

“We are confident that our collaboration with Singapore Airlines and KrisFlyer will create a more diverse, flexible and comprehensive experience for more than 1.1 million CapitaStar members, further strengthening CapitaStar’s position as one of the leading shopping and lifestyle gift programs in Singapore,” Reuben Yong noted.

He added, in addition, as a retail ecosystem provider, we believe that this strategic partnership will help further drive and optimize conversion of omni-channel sales to our retail at CapitaLand malls as well as online at eCapitaMall and Capita3Eats. [ special]