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ARTOTEL Group once again presents a series of annual social concerns previously known by the name ARTOTE For Hope has now changed its name to ARTOTEL Earth.
According to Erastus Radjimin, CEO of ARTOTEL Group, said that starting in 2016, ARTOTEL For Hope is a series of social care activities from ARTOTEL Group which takes place every December/end of the year and is carried out differently, namely conducting social awareness campaigns through art activities.
“Through this activity, ARTOTEL Group wants to convey the message that art can be a very interesting media of communication to increase public awareness of the social issues being raised. In addition, ARTOTEL For Hope also raises donations from guests who stay at all ARTOTEL Group properties to donate to certain communities or social organizations,” he said.
Erastus Radjimin also mentioned, in this way, ARTOTEL For Hope received a good response from guests, as well as community/social organizations interested in collaborating with the aim of increasing social awareness through art media. In 2016 ARTOTEL For Hope raised social care for children with special needs who excel in the arts. In 2017, ARTOTEL For Hope raises social concerns for people who have mental health disorders.
“In 2018, ARTOTEL For Hope began to explore environmental issues in collaboration with social foundations in the environmental field which have a focus on forest rehabilitation in Kalimantan. In 2019, ARTOTEL Group began to position the social care program into a sustainable program for the environment, by changing the program’s name to ARTOTEL Earth and working strategically with the WWF Indonesia Foundation (WWF-Indonesia) as the official partner of the Signing Blue program,” he said.
Through the Signing Blue Program, a series of first activation programs were carried out in collaboration with ARTOTEL EARTH and WWF-Indonesia with the theme Reducing Plastic Waste, consisting of: (1). Donation Collection, during December 2019, ARTOTEL will set aside Rp10,000 from each room sold to be donated to WWF-Indonesia which will be used for maritime life preservation and waste management activities in Indonesia.
“The number (2). Art exhibitions are held simultaneously at ARTSPACE all ARTOTEL Group properties from December 1, 2019 to January 31, 2020. Guests can also buy these artworks where a percentage of the proceeds from the sale of art will be donated to WWF-Indonesia. The 3rd). Making Souvenirs “Recycling” with TRI Upcycle, a Social Enterprise (Social Enterprise) that produces recycled goods (Upcycle) to reduce environmental waste,” he concluded.
He added, through ARTOTEL Earth, we want to show ARTOTEL Group’s commitment to care for the environment because as a tourism industry that carries the current lifestyle brand, caring for the environment is also part of the current lifestyle where we actively protect and preserve the earth to remain green with a good ecosystem so that it can be enjoyed by future generations. [traveltext.id]
