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TRUSTYOU released its latest review performance analysis for the UK market. The research focuses on the top 10 largest UK cities and reveals the hotel scores and various traveler types, including how family, business, couples, or solo travelers rate the cities based on data from the past 24 months.
According to Franziska Terzer, TrustYou’s VP of Sales and Operations said additionally, the company analyzed the general review sentiments expressed by travelers in the year 2019 for UK’s biggest cities; among them were London, Birmingham, Glasgow, Liverpool, and Bristol. Surprisingly, London scored poorly for being fit for different traveler types with business, family, and solo travelers rating it as the least appealing city.
“Instead, Liverpool, Sheffield, and Edinburgh were among the most well-perceived by the different traveler categories. Additionally, TrustYou has analyzed the most poignant review categories that impact the overall reputation of UK hotels based on the ten most populated cities. Scores from 1 to 100% have been assigned to categories such as value for money, service, food, cleanliness, and many more, in order to determine how these different categories are perceived by guests,” she said.
Terzer also mentioned that once more, London received the lowest score in the “value for money” category, at 88.98%, while cities like Liverpool and Glasgow scored over 90%.
“In order for any hotels to succeed, they must know where they stand within their market and region. We want to support hotels from around the globe with insightful analysis of review scores, as well as to help them acknowledge how travelers see their businesses,” she added.
We truly believe, she continued that one of the most effective ways of staying ahead of the competition is to listen to guest feedback and adjust according to what guests like and what they would want to see improved.
“The data stored in the extensive TrustYou database enables the company to analyze the overall performance of hotels from across the globe, based on guest feedback gathered from more than 200 online sources. Previously this year, TrustYou has also released a thorough analysis of the impact scores that affect hotels’ performance, according to region,” she revealed. [traveltext.id]
