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AFTER successfully held the Histeria Syok! special shopping program since last October, Blibli.com, the leading online mall in Indonesia, has recorded positive growth at the 12.12 Harbolnas (national online shopping day) party this year.
According to Geoffrey L. Generous, Project Lead Blibli.com Histeria Syok! 2019 said Blibli.com managed to book a 1.7-fold increase in Gross Merchandise Value (GMV) compared to Harbolnas 12.12 last year. The Bliblimart category, which sells a selection of daily necessities, became the favorite category in 12.12 this year, which managed to record 2.5 times growth compared to last year.
“The Bliblimart products that are most in demand by customers include food products, Mother and Child needs such as milk, bath care products, and also baby and child equipment,” he said.
He explained, the achievement of Blibli.com in Harbolnas through the Histeria Syok! Program this time, of course, is inseparable from the support of merchant and banking partners who helped to make the most of the most awaited shopping day festive in Indonesia.
“We are very pleased with the excellent reception from all Blibli.com customers. We hope that users can experience a pleasant shopping experience with a variety of attractive price offers and cheap redemption programs by means of gamification,” he said.
In addition, Blibli.com also noted that the growth of Small Micro and Medium Enterprises (UMKM) entrepreneurs increased by 100% participating this year. The UMKM products available in the Indonesia Gallery category at Blibli.com and most sought after by customers are home decor products.
This is quite different from the trend of UMKM products that were most bought in the past year, namely fashion products. Overall, UMKM products sold were recorded to have increased by 300% compared to last year.
“The Galeri Indonesia category is a special category on Blibli.com that supports the growth of UMKM products as well as local creative entrepreneurs. The ongoing development for this category certainly cannot be separated from the holding of the annual creative entrepreneurial competition, Blibli.com Big Start Indonesia, which has entered its fourth season,” Geoffrey revealed.
Furthermore Geoffrey added that Blibli.com found some interesting facts at Harbolnas 12.12 this year, such as the first product that was sold within 3 minutes after the shopping party opened was a smartphone.
In addition, the most expensive product sold at Harbolnas this year was an MPV luxury car. While the fastest delivery is one for game consoles that are successfully delivered within 20 minutes of being ordered by the customer.
Speed of delivery is not the only service offered by Blibli.com. As part of its commitment to Customer Satisfaction First, Blibli.com also provides free shipping, 100% original products, 15 days of returns, secure payments and 24/7 customer service. [photo special]
