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THE Tourism Authority of Thailand (TAT) is organising its annual ‘Amazing Thailand Countdown 2020’, one of the biggest events TAT stages in various destinations across the country, to bid farewell to 2019 and welcome 2020 with Thai style and panache.
According to TAT Governor Yuthasak Supasorn said this year TAT is staging its traditional festivities in six emerging destinations comprising Sukhothai, Kalasin, Lop Buri, Ratchaburi, Sa Kaeo, and Phatthalung, in addition to Bangkok.
“TAT’s Amazing Thailand Countdown 2020 emphasises TAT’s tourism marketing direction that supports the Thai government’s initiative to promote emerging destinations around the Kingdom to achieve a better distribution of tourist revenue between the urban and rural areas,” he said.
Yuthasak Supasorn also mentioned that this helps even out the seasonality factor between traditional high and low seasons whilst also encouraging more weekday travel to reduce pressure on the weekends.This year TAT is staging its traditional festivities in six emerging destinations comprising Sukhothai, Kalasin, Lop Buri, Ratchaburi, Sa Kaeo, and Phatthalung, in addition to Bangkok.
“TAT expects that during the New Year period from 28 December, 2019 to 1 January, 2020, Thai will make 3.16 domestic tourism trips and generate 1.18 billion Baht in revenue for the local economy. Inbound tourism is expected to attract 690,000 visitors, generating 1.2 billion Baht because of the rebound of the Chinese and Indian markets plus 380 new flights,” Supasorn added.
In addition, TAT has been very proactive in its international marketing efforts backed by stimulus measures from the relevant organisations including a 50% discount on airport landing fees for international flights from 1 December, 2019, to 30 April, 2020, cross-border tourism on the Thai-Malaysian and Thai-Lao borders during weekends and holidays, plus the e-visa service and exemption of visa-on-arrival fee until 30 April, 2020.
“TAT’s New Year activities in six destinations are expected to produce 225,000 visits to the areas, generating 500 million Baht,” he concluded. [traveltext.id]
