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KYLIE Minogue, an Australian pop icon, presents a special Christmas message to England through Matesong which is part of Tourism Australia’s latest campaign. This project aims to attract more British people to visit Australia.
The original lyrics of the song were written by Australian singer and songwriter, Eddie Perfect. The video was taken with a background from Australian locations known for their beauty. The three-minute advertisement premiered on British TV stations at the same time as the annual Christmas speech from the Queen of England.
Matesong is the largest investment made by Tourism Australia in the UK in more than a decade. This musical performance is also the first overseas activation of the Philausophy campaign which has just launched Tourism Australia.
The merry Matesong musical tribute is a symbol of friendship from Australia in the midst of uncertainty in Britain. It also illustrates the long-term deep relationship between Australia and the United Kingdom.
Australian TV comedian and presenter Adam Hills also attended with Kylie Minogue. In addition, the project was supported by cameo appearances from Australian sports legends Shane Warne, Ash Barty and Ian Thorpe; Australian twin models, Zac and Jordan Stenmark; British-born chef, Darren Robertson of Three Blue Ducks and Aboriginal Comedy Allstars.
According to Australia’s Managing Director for Tourism Phillipa Harrison said that Christmas Day was the perfect opportunity to attract the attention of millions of Britons. The Queen of England’s annual Christmas speech is a major cultural moment in Britain, which is witnessed by millions of people through television and online channels.
“We also know that January in the northern hemisphere is a winter moment, a time when many Britons are thinking of holidaying abroad. This is the perfect opportunity to invite them to visit Australia as their next vacation plan,” Harrison said.
Kylie Minogue said it was a privilege to be able to work with Tourism Australia to promote Australia to people from her second home, Britain.
“Recording the Matesong music video is truly a dream come true. I had the opportunity to see parts of the country in Australia that I had never seen before. I also had the opportunity to go home and revisit places in beautiful Australia.
“I am very proud to be an Australian, because I have spent most of my life traveling the world sharing stories about Australia to anyone, so I already feel like a walking tourism advertisement for Australia,” she said.
The campaign will continue to run on British television and in theaters, across digital platforms and social media, and through billboard advertisements. [PRNewswire]
