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HILTON has announced its fourth quarter and full year 2019 results, which highlighted the strength of its resilient business model and organic growth strategy.
With 352 hotels in operation and 583 hotels in the pipeline, Hilton is one of the fastest-growing hospitality companies in Asia Pacific (AsPac), with one in five rooms under construction in Asia Pacific carrying a Hilton flag – increasing to one in three in China.
As part of its continuing growth journey in Asia Pacific, Hilton has kicked off 2020 with its recent signing of a new LXR Hotels & Resorts property in Kyoto, Japan, marking the debut of the luxury collection brand in Asia Pacific.
“Having wrapped up our centenary milestone, we will continue to remain focused on our long-term growth in the region, as we navigate short-term head winds, guided by our driving purpose to be the most hospitable company in the world and create a positive, long lasting impact on our communities. As we move forward, we will continue to expand on the Hilton Effect so that we can continue to serve our guests for any travel need they have, anywhere in the world,” said Alan Watts, president, Asia Pacific, Hilton.
Hilton’s latest performance builds on its achievements in Asia Pacific in 2019, which includes: Hilton’s footprint across the region with nearly 70 hotel openings, driving strong growth across the portfolio of eight brands in Asia Pacific, including the launch of SAii Lagoon Maldives, Curio Collection by Hilton, Waldorf Astoria Maldives Ithaafushi and DoubleTree by Hilton Perth Northbridge.
“Opened the 200th hotel in China with the debut of Canopy by Hilton Chengdu City Centre, and the 300th hotel in Asia Pacific with Hampton by Hilton Xi’an Beidajie.Signed over 200 deals, which include Hilton Sapporo Park, the entry of Canopy of Hilton in Thailand with Canopy by Hilton Bangkok Sukhumvit, as well as the entry of Tapestry Collection by Hilton in Asia Pacific,” he said.
Alan Watts also mentined that in 2019 last year marked the fifth year of Hilton’s partnership with Plateno Hotels Group to rapidly launch and develop the Hampton by Hilton brand in China. In five years, the Hampton by Hilton brand in Greater China has become the fastest growing singular brand in China, growing to 100 trading hotels, with almost 400 properties in the pipeline.
In terms of brand value and brand equity, Hilton has globally outperformed competitors to be the most valuable hotel brand in the world. The flagship Hilton Hotels and Resorts brand is the world’s most valuable single hotel brand, while the three fastest-growing hotel brands DoubleTree by Hilton, Hampton by Hilton and Homewood Suites are in Hilton’s portfolio. [en.prnasia/photo special]
