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THE Indonesia’s Ministry of Tourism and Creative Economy encourages creative economic actors, especially in the fashion subsector, to be able to take maximum opportunities in the global market.
According to the Minister of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency Wishnutama Kusubandio said, from 17 sub-sectors of the creative economy the government has placed fashion, culinary, and craft as the leading sectors in gaining foreign exchange.
“Fashion itself will continue to be encouraged because it has proven to be one of Indonesia’s mainstay creative economy products that has penetrated the global market,” Wishnutama said.
Ministry of Industry data from January to October 2019 shows the textile and clothing industry contributed US$ 10.84 billion or IDR148 trillion. Specifically Wishnutama then mentioned opportunities in the Muslim fashion industry.
Data from the State of the Global Islamic Economy Report in 2019 said consumption of world Muslim fashion reached US$270 billion. In 2022 it is projected to increase to US$373 billion. This shows that the national fashion industry has great opportunities in international markets and must be optimized.
“Indonesia is in the top 3 in the world as an exporter of world Muslim fashion products, after Turkey and the United Arab Emirates (UAE),” Wishnutama said.
While the IIFC or the Indonesian Islamic Fashion Consortium noted that Indonesia has several advantages for Indonesian fashion that has become the world’s reference. The demand for Indonesian Muslim clothing through online shops from abroad continues to increase.
The high demand for imported fashion products from foreign countries can be seen from the demand data through e-commerce last year at 45.8% in the form of clothing and 3.5% was Muslim clothing. For the demand for imported Muslim clothing, Wishnutama is optimistic, it can be balanced by domestic products that are even superior both in quality and quantity, which is marked by an increase in the value of exports every year.
Many works of Muslim fashion designers from Indonesia appear in world-class fashion show events, including New York Fashion Week, International London Fashion Weeks, and Australia Melbourne Fashion Weeks.
“For this reason, it is hoped that the creative economy players in the fashion subsector fully understand the existing ecosystem so as to create new opportunities and balance between local and foreign players in the homeland market,” Wishnutama concluded. [traveltext.id]
