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MINISTRY of Tourism and Creative Economy is intensifying the #BersamaJagaIndonesia campaign series as an effort to continuously raise awareness and concern together to face COVID-19.
According to the Minister of Tourism and Creative Economy/Head of Tourism and Creative Economy Agency Wishnutama Kusubandio in his statement in Jakarta on Monday (4/27), said the current role of the Ministry of Tourism and Creative Economy besides suppressing the impact of COVID-19 on the tourism sector and the creative economy, also involves the people of tourism and the creative economy in campaigning for increased awareness and concern together to protect Indonesia from COVID-19.
“These campaigns are under a big umbrella #BersamaJagaIndonesia by involving people in tourism and the creative economy by utilizing communication channels owned by Ministry of Tourism and Creative Economy also involving the tourism and creative economy community,” Wishnutama said.
He added, as for the campaigns that had been released, among others, to invite people to postpone going home to tell a child who was contacting his mother by telephone. The child conveyed how much he longed to return to his hometown but had to be postponed temporarily to prevent the spread of COVID-19. This campaign received a positive response from the public and many community activists in tourism and the creative economy.
“Likewise with the #JagaRamadanKita campaign. The campaign in the form of a 1 minute 39 second video tells the conversation between a father and his son through a short message application,” he added.
In the conversation the child conveyed his current activities which were active in producing cloth masks for the people around him. This video closes with a very sweet touch. This video is also part of the greeting to enter the holy month of Ramadan.
Not only in own media, Ministry of Tourism and Creative Economy also cooperates with other parties including the Indonesian National Television Association (ATVNI) and the Indonesian Private Television Association (ATVSI), to jointly assist government steps in socializing the handling of the COVID-19 pandemic.
In this collaboration the television will broadcast a variety of public service information with content material that has also been prepared by Ministry of Tourism and Creative Economy. Later the material will be broadcast periodically every day until the COVID-19 outbreak is declared complete by the central government.
“Displaying something in unison with the same message so that people are more concerned to Jointly suppress the spread of COVID-19. Public service advertisements with high frequency are considered capable of being an effective message dissemination,” Wishnutama concluded. [traveltext.id/photo special]
