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TO STRENGTHEN the role of representatives of Indonesian tourism promotion abroad, the Visit Indonesia Tourism Officer (VITO) optimizes the promotion of tourism products to countries focusing on the tourist market.
The Ministry of Tourism and Creative Economy together with VITO held a series of webinars that discussed the efforts and policies of the Indonesian government as well as product updates from Indonesian tourism to countries focusing on the tourist market.
According to the Deputy of Marketing for the Ministry of Tourism & Creative Economy, Nia Niscaya in her statement on Thursday (5/15) said, the Ministry of Tourism is working on various things so that the tourism sector can continue to move in difficult times like this. Among other things by optimizing the role of VITO which is spread in 16 countries in the world.
“This is important to maintain confidence in the image of Indonesian tourism by conveying the latest policies and product updates so that it is hoped that Indonesia’s tourism brand awareness will be maintained,” Nia Niscaya said.
She explaines that several policies presented in a series of webinars to the tourist market countries included providing information on the Indonesia Clean, Health and Safety movement.
Nia added, this was important to show that the Indonesian government was responsive to new normal so that tourists would not have to worry when traveling to Indonesia.
“From this activity it is hoped that soft selling can also occur between business actors abroad with participating domestic businesses. Thus Indonesian tourism is expected to be the top of mind in the choice of prospective tourists,” Nia noted.
This webinar began on May 11, 2020 for the German market with 267 TA/TO, May 12 for the French market followed by 221 TA/TO, and May 13 for the UK market with 60 TA/TO. Ongoing webinar events will be held until June 2020 for other markets such as the Netherlands, Russia, China, South Korea, Japan, Singapore, Malaysia, Thailand, Taiwan, India, the Middle East and Saudi Arabia.
The tourist destinations to be published in this activity are Bali (as the main destination for Indonesian tourism), Batam-Bintan (as a cross border destination), and also Yogyakarta (as one of the 5 Super Priority Destinations in Indonesia).
“Later, Indonesian tourism brand awareness is expected to remain awake, especially now that this is a dreaming phase for many people who want to immediately travel when the pandemic period is over,” she concluded. [traveltext.id/photo special]
