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FACEBOOK has begun to integrate payment features on WhatsApp, which allows users to pay bills, send money, or transact directly from the world’s most popular messaging application. Unfortunately this feature might not be available to everyone soon because WhatsApp has recently presented it to users in Brazil.
“We are pleased to announce that from today we bring digital payments to WhatsApp users in Brazil,” WhatsApp said on its official blog, quoted Tuesday (16/6).
With this feature people will be able to send money safely or make purchases from local businesses without leaving their chats. This new innovation is very helpful for small and micro businesses in Brazil, which number around 10 million. In addition to viewing the catalog, they can now pay for products from WhatsApp.
“Simplifying payments can help bring more business into the digital economy, opening new opportunities for growth. In addition, we make sending money to loved ones as easy as sending messages, which can’t be more important because people are physically far from each other,” WhatsApp explained.
Because payments on WhatsApp are enabled by Facebook Pay, in the future WhatsApp wants to allow people and businesses to use the same card information throughout the Facebook application family. For security, Facebook includes security guarantees and a PIN or fingerprint with a six-digit password to prevent unauthorized transactions.
In Brazil, WhatsApp supports debit or credit cards from Banco do Brasil, Nubank, and Sicredi on the Visa and Mastercard networks and works with Cielo, the country’s leading payment processor.
“We have built an open model to welcome more partners in the future,” WhatsApp said of its upcoming expansion.
Send money or make purchases on WhatsApp free for people. Businesses will pay processing fees to receive customer payments, similar to what they might have paid when accepting credit card transactions.
“Payments on WhatsApp begin launching to people throughout Brazil starting today and we hope to bring it to everyone as we move forward,” WhatsApp concluded. [antaranews/photo special]
