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THE Ministry of Tourism and Creative Economy encourages local music promoters to form the Indonesian Music Promoters Association as a communication forum and exchange ideas in solving various issues that arise in the field of music performances, especially during the COVID-19 pandemic.
According to the Deputy for Tourism Products and Event Organizers (Events) of Tourism Ministry, Rizki Handayani said the existence of the association could help provide government input related to the development of music events in Indonesia.
“There needs to be a forum or association event to assist the government in curating the best events in the country. And this is in line with the duties and functions of Tourism’s Ministry Event field, including supporting regional events, raising national events, and bringing international events into the country. Because, Indonesian DNA is creative,” Rizki Handayani said.
She added, so that cooperation between the government and industry in the future could be more intensively established regarding the development of music events, which in the end was expected to increase the visit and movement of foreign and domestic tourists.
“Senior promoters can become advisors or coaches of the Indonesian Music Promoters Association (APMI). So senior promoters are directly involved in APMI,” Rizki Handayani noted.
The Ministry of Tourism is preparing a health protocol guidebook in the field of music performances, as a technical guide referring to the Decree of the Minister of Health Number HK.01.07/Menkes/382/2020. The association can strengthen the formation of the guidebook by providing input, especially on important points in organizing musical performances.
The formation of the Indonesian Music Promoters Association (APMI) was appreciated by music promoters and one of the major tasks of APMI was to create an event program both before the vaccine was found and after the vaccine was found later. The COVID-19 pandemic has had a large impact and has changed people’s preferences in activities. Namely, the priority factor is cleanliness, health, safety, and environmental sustainability. [traveltext.id]
