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AS a national brand that thrives on being the leader of Indonesia’s alcohol-free beer, Bintang Radler 0.0% is excited to introduce a new variant in the portfolio, Bintang Radler 0.0% Blackcurrant & Lime.
According to Mariska van Drooge-Parlevliet, Marketing Director of Multi Bintang Indonesia (MBI) said the Bintang Radler 0.0% line extension is processed using international quality ingredients in a production facility entirely separated from MBI’s alcoholic beverage line, resulting in a non-alcohol carbonated malt drink.
“Offering double refreshment with real blackcurrant and lime juice combined with Indonesia’s favorite alcohol-free beer, Bintang Radler 0.0% Blackcurrant & Lime is a crisp and refreshing drink with just the right level of sweet and sourness,” she said.
Mariska van Drooge-Parlevliet explained that Bintang Radler 0.0% Blackcurrant & Lime brings in an exciting new alternative to soft drinks that is more adult and more premium to what is currently available in the market. Bintang Radler 0.0% is the perfect refreshment for social get-together indoors and outdoors, on the go at convenience stores and during work breaks at home or at the office.
“The new Blackcurrant & Lime variant will be available in all convenience stores and supermarkets nationwide by September 2020. To mark the launch of the new variant, Bintang Radler 0.0% collaborates with Shopee to bring the Bintang Radler 0.0% experience to consumers through the Shopee Live platform,” she noted.
She added, every month, there will be a session where consumers can join in a chat with bloggers, artists, writers and designers about trending topics such as bicycling, gardening, home renovation and staycation. Participants can also explore various Bintang Radler 0.0% recipes that they can recreate at home. Not to mention, at the end of each session, consumers can participate in a flash sale promotion where they can buy Bintang Radler 0.0% Blackcurrant & Lime for only IDR999.
Furthermore, she continued, to accompany consumers while enjoying the new variant, Bintang Radler 0.0% will also launch four Spotify playlists: The Zero Mixtape to celebrate ‘zero’ anytime and anywhere, Zero Regret Mixtape for a happy future with no regrets, Zero Stress Mixtape for when you want to shake it all off, and Zero Excuse Mixtape to boost your spirit. All playlists will be accessible starting October through https://spoti.fi/2XpVrDL or by searching directly on the Spotify app.
“Bintang Radler 0.0% was launched in 2016 as the first alcohol-free flavored beer derivative in Indonesia, first available in lemon flavor. The Bintang Radler 0.0% portfolio opens doors to new occasions and brings in a new excitement to adult refreshment with its mix of fruit juice,” Mariska van Drooge-Parlevliet concluded.
She affirmed that both Bintang Radler 0.0% Lemon and Bintang Radler 0.0% Blackcurrant & Lime will be available in a refreshing new look in Zona Zero corner, the home of Multi Bintang’s Alcohol Free Beer portfolio, now present in select 150 stores in Jakarta, Bandung, Yogyakarta, Surabaya, Bali and Manado. [traveltext.id]
