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DAILYMOTION, Vivendi’s video platform, which combines premium content and trusted effective advertising solutions, partners with Mi Video, Xiaomi’s global video app, to provide the latest in video technology and premium content.
This partnership will help Mi Video increase audience engagement and continue its growth momentum. Mi Video users will be given access to a catalog of music, entertainment, Dailymotion’s sports, regional news and global content.
Xiaomi, an internet company with smartphones and smart hardware connected to it IoT as the core, is now the fourth largest cellphone manufacturer in the world. Under this partnership, Xiaomi will integrate Dailymotion’s video content, both at the international level or locally, into the Mi Video application using the Dailymotion player technology. Xiaomi will manage content selection and distribution on a large scale only via the Dailymotion API.
“This partnership provides Mi Video users with a large number of premium catalogs that are easily accessible through our ecosystem without having to partner with individual publishers,” Stephane Godin, Dailymotion’s Chief Content Officer said.
She added, our cooperation will also benefit content partners, who often have difficulty trying to reach a wider audience, because they will get access to Mi Video viewers around the world.
Meanwhile Li Xiang, Head of Mi Video, Xiaomi said the seamless integration with Dailymotion’s premium video content library to Mi Video expands our reach to a global audience immediately. We are excited to provide users with an extensive catalog of content that they can choose from and in the meantime protect their privacy.
“Xiaomi has committed to offering internet services in an effort to provide users with a complete mobile internet experience. As of March 2020, the number of monthly active users of the MIUI company-owned operating system reached 330.7 million globally, an increase of 26.7% year-on-year. By embracing the Android ecosystem, Xiaomi presents the entire spectrum of internet services including content, entertainment, financial services and productivity,” Li Xiang concluded. [traveltext.id]
