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THE Ministry of Tourism and Creative Economy supports the marketing of products of creative economy players in the culinary subsector through the “Ada Di Warung” program.
According to the Deputy of Marketing of Tourism Ministry, Nia Niscaya, at the virtual launch of the “Ada Di Warung” program, Wednesday (30/9) explained, the program initiated by Tourism Ministry was working with Tokopandai, Tastemade Indonesia, Shopee Pay, and DANA to help the creative economy players to marketing its products in the midst of the COVID-19 pandemic.
“This activity aims to help the culinary sub-sector ecographers in physically marketing their products closer to consumers, as well as to encourage people to choose to shop at the nearest shop so that they can reduce mobility coverage in order to minimize the spread of COVID-19,” she said.
Nia explained, in addition to providing food variants to the public, this program is expected to be able to help creative economy actors to continue earning income, increase the variety of products at grocery stalls, and increase the income of grocery stalls because of the profit sharing system.
“These things are expected to encourage the movement of a populist economy, especially during the COVID-19 pandemic. People who shop at grocery stores in the Toko Pandai network can use non-cash payments to help implement the Government Program for the Financial Inclusion System,” Nia Niscaya noted.
She also hopes that the “Ada Di Warung” program can encourage all levels of society to be willing to buy and use local Indonesian products, especially for daily food products.
“In addition, with the application of digitalization of stalls and the concept of non-cash payment, we are helping conventional stalls to become more technologically literate, as well as simplifying the transaction and bookkeeping processes at present. Thus, the people’s economy will continue to rotate,” Nia concluded.
On the same occasion, the Creative Economy Marketing Director of Tourism Ministry, Yuana Rochma Astuti, explained that this program involved 150 grocery stalls spread across Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek). A total of 60 stalls are in Jakarta, 50 stalls in Bekasi, and 40 stalls in Tangerang.
“Although currently the “Ada Di Warung” program has only been implemented in Jabodetabek, if the appreciation is good from the community, we plan to carry out phase two in Malang by involving 50 stalls. And if this program gets a more positive response then it is possible that we will open it in Malang. other areas,” Yuana affirmed.
This program is strengthened by promotions on Tastemade Indonesia’s social media channels, in the form of processed food videos using creative culinary products supported in the “Ada Di Warung” program.
“It is hoped that this promotion can increase public awareness of this program, especially the products of creative players, which in turn will help increase sales,” Yuana added. [traveltext.id]
