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THE Swiss National Tourism Board (SNTB) is working with tennis star Roger Federer to develop and promote Switzerland internationally.
According to the CEO of SNTB, Martin Nydegger in his press release, said this is the perfect combination, because Switzerland with its flawless natural beauty has definitely contributed to Federer’s brilliant career. Federer’s support is urgently needed by Swiss tourism at this time to get out of the biggest tourism crisis ever since the Second World War.
“Together we will make a difference and at the same time restore conditions from the situation in the last few months, and of course in the future this partnership will present many interesting things from Switzerland,” said Nydegger.
On the other hand, Federer admits this collaboration is the right step, especially since during the 22 years he has competed in the name of Switzerland and is proud of this.
“I always feel that every time I enter the field, I carry the name Switzerland. Every time my name is mentioned there is always a Swiss flag next to it. For 22 years I have competed all over the world I feel very proud of it and will always be proud. Joining ST now. is the right step for me,” he said.
Later, a series of visuals and short clips will feature Federer taking on the freshness and energy of Swiss nature.
Prospective tourists through the www.MySwitzerland.com page will be able to see Switzerland through Federer’s glasses showing his favorite places, major tourist destinations in Switzerland, and other beautiful places that are not widely known.
“I have traveled the world. My favorite place has always been Switzerland. It is the country I miss the most, when I travel,” said Federer.
Compensation for Federer’s role as SNTB Tourism Ambassador will go to the Roger Federer Foundation’s foundation to help disadvantaged children in Switzerland. [antaranews]
