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THE Ministry of Tourism and Creative Economy invites the public to make Local Brand Shopping Day (HBBL) 2021 which falls on May 5, 2021.
According to the Minister of Tourism and Creative Economy, Sandiaga Uno, in the 2021 HBBL virtual press conference entitled “Building a Supportive Ecosystem for Local Brands to Scale Up”, Thursday (15/4) said the COVID-19 pandemic shows how persistent the Indonesian people are, especially the perpetrators. creative economy to collaborate, adapt and innovate. This pandemic also shows how strong the domestic market potential is in the tourism sector and the creative economy.
“I fully support various initiatives that can advance local brands to continue to grow and strengthen one another. By continuing to prioritize innovation and collaboration strategies,” Sandiaga said.
Sandiaga said that this campaign was one of the pioneers in shaping the creative economy ecosystem in Indonesia. In the 2020 HBBL campaign, around a thousand local brands participated. This year I believe that number can grow exponentially.
On the same occasion, Sandiaga invited creative economy actors to participate in the implementation of HBBL 2021. With the hope that creative economy players can promote their business with a wider scope.
“Maximize this opportunity to promote products to the wider community. That local products are no less special than foreign products,” said Sandiaga.
Sandiaga also invited the Indonesian people to always love local products by always using local products in their daily life. “Let’s continue to support Indonesia’s creative economy by shopping on Local Brand Shopping Day 2021,” he concluded.
Creative economy players who are interested in participating in this campaign can register themselves by filling out the registration form on the website www.hbbl2021.com for free. [traveltext.id]
