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THE world fashion house Louis Vuitton is drawing attention after making the South Korean boy band BTS the global house ambassador for this famous product. Amid the pandemic, French luxury company Louis Vuitton was named Forbes Magazine as the world’s most profitable brand with a profit margin of up to 30%.
As the most profitable brand in the world, the total revenue of this fashion house and luxury goods grossed up to US$15 billion in 2020. And for the first time since 70 years Louis Vuitton launched its first perfume during 2016, where actress Emma Stone was the star of Louis Vuitton’s first fragrance advertisement. .
Not only that, for six consecutive years from 2006 to 2012, Louis Vuitton was called the most valuable luxury goods brand in the world. The valuation in 2012 was US$25.9 billion, as quoted from the Bloomberg website.
It is known that this company operates in 50 countries with more than 460 outlets worldwide, and its first outlet was opened in London, on Oxford Street. A little history, this luxury fashion company, Louis Vuitton was founded in 1854 by Louis Vuitton, luxury goods products that have become profitable results for this company are shoes, watches, jewelry, accessories, sunglasses, and books.
Companies with the LV logo usually sell their products through their own boutiques, outlets and websites. The unique fact of this luxury product produced by LV is that almost every product is always accompanied by Manogram LV, one of which is like in the production of luxury luggage or other luxury goods with animal skins. The first product sold by Louis Vuitton was priced at US$10,567.
Where Vuitton introduced a flat-top case made of trianone canvas – making it light and tight – in 1858 from his observations of the Osilite suitcase made by HJ Cave. The appearance of this suitcase by Vuitton is different from most luggage products in general, before the launch of the Vuitton product, the suitcases at the top were convex, the goal was to prevent water from pooling on them, but this caused the suitcases to not be stacked.
A gray canvas Trianon suitcase made by Vuitton appeared, where the top was flat, so that it could be stacked on top of each other, making it easier on the go. It is known that Vuitton’s first client came from Japan named Aoyama Iwao, he ordered some luggage while living in Paris as a military attaché in the Franco-Prussian War.
Then, Louis Vuitton in 1876, had time to change the Trianon design to beige and brown stripes in order to protect the design. As a well-known product, imitation of a popular product on the market, in 1888 Louis Vuitton products accompanied by the phrase ‘marque L. Vuitton depose’ means the registered trademark L. Vuitton with the Damier Canvas pattern he created.
Several years later, in 1892 to be precise, the leadership position of the company was held by Georges Vuitton because Louis Vuitton died and it was during Georges’ time that Louis Vuitton’s products began to be built as a global company until it has grown to the present. [antarnews/photo special]
