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THE Ministry of Tourism and Creative Economy hopes that tourism villages in the country will be able to become the locomotive of economic revival, especially in the tourism and creative economy sectors (parekraf).
According to the Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno during the 2021 Tourism Village Award Launching event, at the Soesilo Soedarman Hall, Jakarta, explained that the program for the crowning of the 2021 Indonesia Tourism Village Award is one of the ways to restore the Indonesian economy, especially in the tourism sector.
Sandiaga said that the program was carried out to make Indonesian tourist villages a world-class and competitive tourist destination. This tourism village is a potential that needs to be developed and empowered to improve the welfare of rural communities so that they have competitiveness and become the locomotive of economic revival in the sector of the economy in the midst of a pandemic.
“According to the 2020-2024 National Medium Term Development Plan (RPJMN), the Ministry of Tourism is targeting as many as 244 tourist villages to be certified as independent tourism villages by 2024. However, it is hoped that they can exceed the target, given the large potential of tourist villages, which are recorded in 74 thousand villages in Indonesia,” he said.
He explained that we map there are 1,200 potential tourism villages in the country that are ready to be developed in a sustainable manner because they have strong local wisdom and cultural values. This is our future target.]
In addition, Sandiaga added that in general tourism villages are classified into three categories. The first is a pilot, a developed and developing tourism village, as well as an independent tourism village, namely a tourism village that has been able to innovate the community in developing the village’s potential to become an independent entrepreneurship unit.
“We already have a tourist village that is famous in the world, one of which is Penglipuran Village in Bangli Regency, Bali which is famous for being the cleanest village in the world. We also have several villages that already have international standards, therefore the award assessment at the Indonesian Tourism Village year 2021 is based on 4 pillars of sustainable tourism development, namely, governance, local economy, culture, and environmental preservation,” he stated.
People or tourism and creative economy players who want to join the official tourism village network in Indonesia can register themselves through the official website of the Jadesta.com Tourism Village Network. Participants can register from 7 May to 26 June 2021.
On the same occasion, one of the 15 judges of Anugerah Desa Wisata 2021, Chef Vindex Tengker, added that one of the attractions of the tourist village is from the culinary side. So that it becomes an attraction for tourists coming to tourist villages in addition to its natural beauty and cleanliness.
“We want culinary curation to become an attraction for tourist visits to tourist villages. Culinary diplomacy is also a media for promotion abroad. We hope that later product quality improvements will also be accompanied by sustainability so that they can continue to advance from poor villages to prosperous villages. It must be appreciated because it can maintain the best tourism village by preserving local culture and wisdom, including food,” Vindex Tengker noted.
Meanwhile, the 2021 Tourism Village Award category includes homestays, toilets, souvenirs, digital villages, Cleanliness, Health, Safety and Environmental Sustainability (CHSE), creative content, and tourist attractions. The winner of the Tourism Village Award will be announced on December 7, 2021.
All tourist villages listed in the 2021 Tourism Village Award will later be included in the Indonesian Tourism Village Network or Jadesta. These villages will also be promoted to domestic tourists and foreign tourists. [traveltext.id]
