ER
THE national aviation market will soon be enlivened by newcomer airlines, namely Super Air Jet which is targeting the millennial segment at an affordable price or low cost carrier (LCC).
According to Super Air Jet CEO Ari Azhari explained that this airline was founded in March 2021 and has an IU flight code from the International Air Carriage Association or IATA and SJV from the International Civil Aviation Organization or ICAO.
This new private airline serves daily scheduled passenger transportation originating from Indonesia and is wholly owned by local capital participation. The news is circulating, Lion Air Group shareholder Rusdi Kirana is one of the founders.
“Currently, Super Air Jet is preparing to prepare to take off through various stages and procedures required based on the provisions in order to prepare for the first flight, which is scheduled in the near future,” he said in a press release, Monday (3/5).
He explained, at an early stage, this airline will operate the latest generation aircraft, namely the Airbus 320-200 with a capacity of 180 economy class seats, comfortable class, ergonomic seats. From demographic factors, this airline will target young people (millennials).
“The youth segment will continue to grow rapidly and Super Air Jet is ready to reach that market through the super cost concept, which is to offer the most cost-effective airline services, making it more affordable,” he said.
The airline with the SJV code is preparing itself to allow many people (passengers) to be able to travel using aircraft for tourist, educational, young business destinations and visit various favourite destination cities.
“The main focus is to offer a low-cost concept with direct point-to-point flights between cities in the domestic market and later on to international routes,” he noted.
Ari added that the millennial generation has become the company’s main focus to accommodate the air travel segment experiencing the fastest growth in various countries, including Indonesia. Efforts to attract millennial generation market share loyalty can only be obtained through experience, including the use of technology.
He is very optimistic that market opportunities, especially the need for domestic flights, still exist and are wide open, especially for millennial’s. This is in accordance with the geographical conditions of Indonesia as an archipelago country, so that air transportation in an effort to move people and goods is very much needed. [photo special]
