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THE Ministry of Tourism and Creative Economy in collaboration with PT. MRT Jakarta and the Labuan Bajo Flores Authority Implementing Agency (BPOLBF) are promoting the #RinduLabuanBajo campaign by presenting the performance of ‘Animal Pop Komodo’, a contemporary dance created by young people from Komodo Island and Rinca Island Labuan Bajo, West Manggarai Regency, East Nusa Tenggara.
This unique dance is the result of the Aksilarasi 2020 program incubation activities through the performing arts sub-sector, the Deputy for Digital Economy and Creative Products of the Ministry of Tourism and Creative Economy in collaboration with the Labuan Bajo Flores Authority Implementing Agency. This performance is at the same time an agenda for public testing on the success of these activities.
This event also presents a talk show, music performance, Sasando performance, and an exhibition of creative economy Micro Small and Medium Enterprises (MSMEs) players in Labuan Bajo. Namely Muku Cookies, De Morin Coffee, New Eden Moringa, Cuing Labuan Bajo, Bajo Bloom, and Labora Art.
The Minister of Tourism and Creative Economy Sandiaga Uno, while witnessing the appearance of Animal Pop Komodo at Bundaran HI MRT Station, Sunday (30/5), said this activity was a joint effort to promote tourism potential. and the creative economy of Labuan Bajo, which is one of the five super priority destinations.
“The series of activities include the promotion of local tourism products in the form of cultural attractions/performances, thematic tour packages, and creative economy products. With #RinduLabuanBajo, we want to ensure that tourist visits to Labuan Bajo in the future can be of higher quality and sustainability,” Sandiaga Uno said.
He added that tourist visits to Labuan Bajo are currently showing a good increase. Up about 20 to 30% over the same period last year. With this activity, I hope that not only tourist visits to Labuan Bajo will increase but also the quality of tourists will increase, so that they can actually create jobs and provide welfare for the community.
“We no longer saw quantity but quality in terms of job creation, as well as an increase in the creative economy. This is a joint collaboration, I hope we can immediately get up to help our brothers who really need our help and hope that tourism can quickly rise and recover,” he noted.
Sandiaga hopes that in the future this collaboration can be improved by presenting more tourism promotions and the creative economy from other regions in Indonesia. As well as participating in promoting MRT Jakarta as a new lifestyle for the Indonesian people. MRT does not only belong to Jakarta residents but belongs to Indonesia.
Meanwhile, the Managing Director of the Labuan Bajo Flores Authority Implementing Agency, Shana Fatina, explained that this activity is expected to further increase the awareness of tourists and the public towards tourism in Labuan Bajo Flores. It also bridges market access for tourism products in Labuan Bajo Flores in Jakarta so that local creative products can be sold.
This program is also expected to be able to encourage the dissemination of information related to tourism potential and the creative economy in Labuan Bajo, Flores. In addition to encouraging Labuan Bajo as the location of the event, as well as supporting the Proudly Made Indonesia campaign for MSME Labuan Bajo Flores products.
“The point is with the hashtag #RinduLabuanBajo, we want to introduce to the wider community that Labuan Bajo is not only Komodo, but beyond that there are tourist villages, creative economic products, and interesting culinary delights. So Labuan Bajo is indeed for all (people) and if you want to get experience quality tours come to Labuan Bajo,” she said.
Likewise, the Managing Director of PT MRT Jakarta, William Sabandar, added that his party is ready to collaborate further with the Tourism and Creative Ministry in promoting tourism and the country’s creative economy. Currently, there are 13 MRT Jakarta stations that can be locations for tourism promotion and exhibition of creative economy products.
“Currently there are 26 MSMEs that we have fostered from the previous 16 MSMEs. Hopefully this collaborative activity can continue with culture and other tourist objects throughout the Jakarta MRT line to become a means of promoting tourism and the creative economy,” William Sabandar stated.
He concluded that not only for tourism promotion, but also for MRT Jakarta, which is expected to increase the number of MRT passengers, especially on Saturdays and Sundays, which are usually not too many compared to normal days. [traveltext.id]
