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PRESIDENT Director of BCA, Jahja Setiaatmadja said that more than 90% of the products sold in e-commerce in Indonesia (RI) are not domestically produced, but imported products.
“There are a lot of e-commerce in Indonesia, there are Tokopedia, Bukalapak, Shopee, and others. If we look at where 90% of the products come from? It’s not our Micro Small and Medium Enterprises (MSMEs), this is sad. It’s imported goods,” said Jahja Setiaatmadja in a webinar the digitization of MSMEs and the payment system 2025 which will be monitored in Jakarta, Wednesday (2/6).
According to Jahja, MSMEs abroad, such as China, are better prepared to enter the digital economy ecosystem that has penetrated the global market. Meanwhile, MSMEs in Indonesia, said Jahja, still need a lot of education and capacity building in production, human resources, and product quality.
He gave an example when Bank BCA held the MSME Fest in March 2021 which was attended by 1,800 selected MSMEs, it seemed that MSMEs still needed a lot of help in preparing products to enter the digital ecosystem.
“The background is the lack of digital knowledge and skills. Indeed, there are millennial generations who sell through Instagram, Facebook. This is okay, but their percentage compared to conventional MSMEs is still small,” he said.
Jahja also mentioned that another problem with MSMEs in Indonesia is the lack of financial understanding and has not been managed professionally.
“Lack of financial understanding, many of our MSMEs are family-based. Not many MSMEs use professional staff, business and personal finances are mixed up,” he stated.
He said that MSMEs that can manage their business professionally and are digitally literate are better able to survive in the midst of the COVID-19 pandemic.
Jahja hopes that all stakeholders will encourage MSME products to enter the digital ecosystem in order to increase MSME sales. When the MSME turnover increases, the business is growing, Jahja believes MSME players will seek financing loans. [antaranews]
