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‘BACK to Bali’ campaign officially launched on Monday (7/5) is set to be the biggest tourism campaign in the history of the iconic Indonesian island.
Led by Finns Bali, in partnership with some of the island’s major industry stakeholders, including Bali Tourism, Wonderful Indonesia, Bali Hotels Association and Garuda Indonesia; the global campaign aims to breathe life and bring hope back to the destination after what has been an incredibly challenging period due to the COVID-19 pandemic.
According to COO of Finns Bali, Beau Whittington said huge value, for one low price, the ‘Back to Bali’ campaign offers a Bali holiday experience voucher providing massive savings to visitors. Valued at IDR15 million, tourists can purchase the voucher for just IDR5 million.
“The voucher is worth IDR5 million in food & beverage credit, IDR5 million in accommodation credit and IDR5 million in Finns VIP membership credit. What’s more, the offer can be secured now for an initial down-payment of only IDR990,000 with a three-year validity to pay the remaining balance and redeem the credit,” Beau Whittington said.
From Monday onwards, and for a limited time only, the offer can be purchased via the Back to Bali portal, which allows guests to manage their payments, peruse experiences and redeem and book accommodation.
Credits are also 100% interchangeable, so can be customised to suit different needs, with all credits being given to accommodation, and food and beverage, for example. Back to Bali gives access to over 100 participating resorts, 500 villas and an abundance of activities and excursions across the island to suit all tastes and needs. Participating partners include Five Elements, Six Senses, Abaca Villas, Massilia Villas and Rumah Ludwig, to name a few.
“With vaccine programmes successfully rolling out across the globe, ‘Back to Bali’ provides an opportunity for travellers who are excited to get back to ‘Paradise Island’ with an incredible offer that not only helps support the hospitality and tourism industry but provides great savings and incentives for when travel once again resumes,” Beau Whittington underlined.
Bali closed its doors to tourism almost 12 months ago, which has seen catastrophic results for the hospitality and tourism industry. It’s no secret that tourism is the heart and soul of the island, with many people facing employment uncertainty and poverty.
“With the hope of travel on the horizon, we firmly believe that now is the right time to launch a Back to Bali campaign, and do everything we can to revive the tourism industry. We are thrilled that the campaign has been endorsed by the tourism boards and are grateful to be working with so many incredible partners across the island,” Beau Whittington added.
A recent survey conducted by IATA found that close to 60% of travellers expect to travel overseas within months of the pandemic being “contained”, and with charities such as Solemen Indonesia and Crisis Kitchen having been inundated with requests for help from locals who were previously employed within the tourism industry, now is the the perfect time to ensure that Bali is first and foremost in the minds of future travellers so that these organisations can work to get these individuals back to work.
The campaign will officially kick off this coming Friday with the launch of a captivating video produced by Bali Prod, showcasing the best Bali has to offer. Packages will then be available for purchase from Monday, 5 July 2021, with limited availability.
“Finns Bali looks forward to encouraging everyone to do their bit to revive Bali’s tourism industry and support locals, who want nothing more than to greet the world with the warm Balinese welcome that the island is famous for,” Beau Whittington concluded. [traveltext.id]
