ER
THE INDONESIA’S Diaspora in Qatar is invited to participate in promoting Indonesia’s tourism. Not only that, the Indonesian Diaspora was asked to collaborate to open up business and job opportunities by marketing Indonesian creative economy products.
According to the Minister of Tourism and Creative Economy, Sandiaga Uno while conducting a ‘Virtual Talk on Tourism & Creative Economy with the Indonesian Embassy and the Indonesian Diaspora in Qatar’, Saturday (7/24) night said I encourage the Indonesian diaspora in Qatar to also have an understanding of tourism and the creative economy Indonesia.
“So right away, I congratulate the Indonesian Diaspora in Qatar for being appointed as a tourism ambassador to promote tourism and the creative economy in Qatar. We must be able to collaborate, move quickly to open up new opportunities,” said Sandiaga Uno.
He explained that the direction of Indonesia’s tourism policy in the future is towards quality and environmentally sustainable tourism, sustainability based on nature and culture. The trend of world tourism which will also become a segment in Indonesia is tourism that is personalized, customized, localized, and smaller in size.
For this reason, Tourism Ministry said Sandiaga would approach innovation, adaptation, and collaboration. He invited the active role of the Indonesian diaspora community in Qatar to be able to jointly realize the revival of tourism and the creative economy.
“The COVID-19 pandemic forces us to be able to improve skills through upskilling and reskilling both in language and our ability to enter the digital ecosystem. The Ministry of Tourism and Creative Economy has prepared various mentoring programs and is ready to cooperate with the Indonesian Diaspora,” Sandiaga stated.
One of the main programs being run by the government under the coordination of the Coordinating Ministry for Maritime Affairs and Investment is ‘Indonesia Spice Up the World’. This program has the aim of expanding the marketing of Indonesian spices/processed food products and spices. Also developing Indonesian restaurants abroad or as part of restaurant gastrodiplomacy. Encourage Indonesian culinary presence in foreign countries and provide added value for Indonesia. So that it can strengthen domestic culinary or gastronomic destinations.
“The target of Indonesia Spice Up the World until 2024 is the presence of 4,000 Indonesian restaurants abroad. Also, an increase in the export value of spices and herbs to US$2 billion. Data on exports of processed spices/spices and fresh commodities/spices from Indonesia experienced a positive trend with an average growth of 2.95% over the last five years. In 2020, the export value was recorded at US$1.02 billion,” he pointed out.
He added, the large number of Indonesian Diaspora in Qatar can certainly help achieve the ‘Indonesia Spice Up the World’ program. I would like to thank you for the enthusiasm and enthusiasm shown by the Indonesian diaspora who are committed to helping promote tourism and the creative economy as well as opening up business opportunities to create jobs.
Meanwhile, the Indonesian Ambassador to Qatar, Ridwan Hassan, explained that the number of Indonesian people in Qatar is 17,000 people and many of them are filled with young people who are engaged in various sectors. Starting from the oil and gas sector, hospitality, IT, as well as domestic workers.
The existence of the Indonesian Diaspora in Qatar has unwittingly become an agent of promotion for Indonesia. In various activities in their respective work environments, many of them talk about Indonesia’s extraordinary potential.
“They are expatriates who generally have a high level of welfare, of course they will also become potential tourists when they return to the country. I hope that the good collaboration between the Tourism Ministry and the Indonesian Embassy in Qatar and the Indonesian people in Qatar can really realize their shared potential, especially in the tourism sector and the creative economy,” Ridwan Hassan remarked.
Hopefully, he concluded this will be a potential that we can develop together. With a large and educated number of expatriates, we can take advantage of the Indonesian diaspora in Qatar as a captive market for Indonesian products and services as a sales person in Indonesian products and services, promoters for Indonesian products and services, promoters of Indonesian arts and culture, and promoters for Indonesia’s tourism. [traveltext.id]
