INDONESIA’S Ministry of Tourism and Creative Economy conveyed that the key in dealing with megashifts (big changes) in the tourism and creative economy sectors due to the COVID-19 pandemic is to implement three aspects, namely innovation, adaptation, and collaboration.

According to the Minister of Tourism and Creative Economy, Sandiaga Uno, in Jakarta, Thursday (7/29) said the aspect of innovation, by utilizing digital platforms in marketing creative products, so that the services provided will be maximized. Aspects of adaptation, namely implementing health protocols that apply in the new normal era. Meanwhile, the collaboration aspect is collaborating with all elements of the pentahelix, so that recovery and revival in the creative and creative sector can be realized immediately.

“This is because the impact of the COVID-19 pandemic has accelerated the characteristics of the new tourism economy (new tourism economy), based on hygiene, low mobility, less crowd, and low touch or what is commonly called Menparekraf with personalized, customized, localized, and smalle in size,” he said.

He explained, this is what we must realize as a new reality, to create new opportunities in the midst of a pandemic. For this reason, innovation, adaptation, and collaboration are our main keys in dealing with the dynamics that continue to occur.

“The concept of 3A (attraction, amenity, access) has also changed due to the formation of a new tourism economy. Tourism attractions currently prioritize nature and culture, because attractions that offer eco, wellness, and adventurous concepts will be more in demand and will become the new mainstream in the tourism industry,” he remarked.

In addition, he continued, amenity based on the aspect of hospitality (hospitality service) is an important thing that must be done by business actors to consumers. This service is certainly enhanced by the characteristics of the new tourism economy which are hygienic, low touch, and less crowd. Because, in the pandemic era, tourists are increasingly concerned about cleanliness, health, safety, and environmental sustainability.

“Then, access which includes domestic micro tourism, because in the midst of a pandemic the movement of tourists between countries is increasingly restricted. So that domestic micro tourism will become the most important pillar of the megashift that occurs in the tourism sector,” Sandiaga noted.

In dealing with the changes that occur, Sandiaga also encourages business actors in the creative and creative sector to prepare 360 ​​degrees of the side, the sound, the feel, the taste, the vibration, the resonance. Because as soon as tourists set foot in a tourist destination, everything from music, aromas, to special culinary delights must appear.

“This is what we must present as well and attractively as possible as a superior product in each destination. Let’s continue to encourage our creativity, our resilience, our adaptation and work together, work stronger. Because, together, yes, we can do it,” concluded Minister Sandiaga. []