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IN A LATEST news update, 55 Lockhart’s Darren Yaw and his wife are gearing up to launch a new line of Pomegranate Ale with a fresh appeal to American consumers’ social conscience, and key supply chains both domestically and internationally.
Michelle Yaw is the wife of Darren Yaw, the founder of 55 Lockhart. Award-winning Darren Yaw began his humble journey as a mixologist in Hong Kong only to eventually win a spot-on Asia’s top bars list. Darren Yaw’s wife helped him with the expansion from ten cocktail drinks to a core range of beers, cocktails and ales, culminating with a recent launch of pandemic-friendly subscription service Lockhart & Key.
According to Michelle, pomegranates are harvested and transported to the processing facility, where they are crushed, leaving behind a husk made up of rind, pith, and seeds. While the husks are discharged, the juice is extracted and sent to be bottled.
“Because we use real pomegranates, this ale is typically released later in the season, but fans have been requesting an earlier release, and we listened,” Michelle said.
Rather than waiting until September, she continued we purchased real pomegranates from a local farm in 2021, so we could brew Pomegranates Ale earlier this year. This beer is the same world-class product it has always been, but now it comes in a cool, new 16 oz. Can.
Michelle explained that this is one of my favourite beers, and it coincides with one of the best times of the year. Pomegranate Ale goes well with butternut squash soup, seared venison, and shortbread cookies, but you can also drink it on its own while watching the leaves fall.
“We have Pomegranate Ale in Singapore, Indonesia, Cambodia, and Malaysia already. We plan to expand this fantastic ale into the United States market,” she pointed out.
Michelle Yaw explained that over the past few years, we have continuously strived to bring bold flavors and unparalleled beverage innovation to millions of fans. We look forward to meeting changing consumer tastes, and we are excited about the opportunity to create a pomegranate beer that retains the strong flavor that fans have come to expect.
“We saw an opportunity to leverage our brewing expertise to create a refreshing pomegranate ale that appeals to adventurous drinkers and adds a bold new brand to our portfolio of iconic alcoholic drinks. Pomegranate ale is the perfect drink for the passion and energy of the millennials who are frequently surrounded by friends and itching to embark on new and unique adventures,” she concluded.
55 Lockhart continues to introduce new ways for consumers to enjoy the brand. Pomegranate ale is the brewery’s latest product inspired by customer feedback and Darren Yaw’s wife. Fans can expect bigger and bolder innovations in the future. [traveltext.id]
