ER
DIFFERENT from a quiet bedroom, the kitchen area is a place full of energy. Not only for cooking, but also a space where families gather to work, play and spend quality time.
Taking into account the trend of utilizing kitchens for various purposes, Samsung introduced BESPOKE home appliances. This solution is designed to meet the needs of people who want a kitchen ecosystem that is aesthetic, reflects the personality, and is able to follow the lifestyle developments and phases of the owner’s life.
According to Michael Adisuhanto, Head of Home Appliances Business, Samsung Electronics Indonesia, functionality was an important factor when designing a kitchen. Now along with changes in lifestyle, when many people are active at home, they are also increasingly considering that their kitchen truly reflects their lifestyle and aesthetic taste, and meets their needs.
“We also introduce this principle through the Samsung BESPOKE Refrigerator and Microwave which is the foundation of a modern kitchen – not only storage and food processing devices, they both appear aesthetically pleasing in a variety of color choices, creating a kitchen that suits user preferences and needs,” said Michael Adisuhanto.
He explained, whether it’s your first time owning a home or planning to renovate your kitchen, and at any stage of your life—from single to a family with children—now is the time to design a kitchen that reflects your lifestyle and personality.
When it’s time to choose a device, consider your lifestyle and needs. For those of you who are busy and need a fast-cooking process, the presence of the Samsung BESPOKE Microwave is important. This device comes with a cooking mode that you can set beforehand, to prepare food quickly and easily.
“This microwave also has the ability to defrost faster and the interior is easy to clean. The design fits perfectly with the BESPOKE Refrigerator, so it really integrates seamlessly with your kitchen settings,” he said.
Michael Adisuhanto added that the kitchen should trigger the joy of the whole household. Gone are the days where the walls of the kitchen, cupboards, and refrigerators were only white or black. The courage to choose a color palette that is ‘bold’ will add a cheerful feel and a touch of joy in your kitchen space.
This is where the Samsung BESPOKE Refrigerator comes in, he continued, which changes the traditional idea of a refrigerator functioning as a mere food storage area. The Samsung BESPOKE Refrigerator is highly customizable and flexible to suit any type of interior design of your kitchen.
“Samsung also designed the BESPOKE Refrigerator to connect to the SmartThings app on your smartphone or tablet. With this application you can check or get notifications when the refrigerator door is not closed tightly. Users can also adjust the temperature in the fridge and freezer through this application, without the need to open the refrigerator,” he elaborated
The Samsung BESPOKE Refrigerator is available at a price of IDR16,499,000 for the Bottom Mount Freezer or 1-Door type and IDR32,999,000 for the Multidoor type. The Samsung BESPOKE Microwave is available at a price of IDR2,199,000. The Samsung BESPOKE range is available at the online store Samsung.com/id as well as other leading electronics stores. [traveltext.id]
