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THE Pacific Asia Travel Association (PATA) is pleased to announce the launch of the Virtual PATA Wellness and Luxury Travel Conference and Mart 2021, taking place from October 20-22.
The event is organised in partnership with Platinum Sponsor, the Tourism Authority of Thailand, and Official Virtual Platform Partner, Zipevent Co., Ltd. This niche-themed event offers a deeper look at specialised product offerings and forum topics to share key trends in the global wellness and luxury tourism industry emerging from pandemic recovery.
According to PATA CEO Liz Ortiguera said shaped by new consumer priorities since the pandemic, wellness and sustainable luxury tourism are on the rise. These two segments of leisure travel overlap in a number of ways, which can be seen in the growing demand for boutique travel experiences offered by high-end hospitality brand.
“While not every wellness story comes with a luxury angle, personal well-being has never been more central to consumer behaviour. We can also expect the demand for personal well-being and environmental well-being to be viewed as one. Guests will value travel experiences that don’t have a negative impact on the planet, just as they don’t want it to have a negative impact on their own health,” she said.
Liz Ortiguera explained that this two-day niche event, comprising a one-day conference and one-day mart, brings together various tourism professionals in the wellness and sustainable luxury travel sector, offering a deeper look at specialised product offerings from around the region. The conference is designed to support PATA’s vision for the responsible development of tourism, while the one-day travel mart helps promote, build, and strengthen business and networks for delegates.
Meanwhile Yuthasak Supasorn, TAT Governor said Thailand has now initiated the Phuket Sandbox and Samui Plus Model to reopen the country to fully vaccinated international tourists without quarantine. In considering the Wellness and Luxury sector as an important part when tourists plan their trips, after a long pause from travelling, tourists might need to heal themselves, both body and soul, as well as isolate themselves in a luxury pool villa.
“This coming October, Thailand plans to reopen several destinations for international travellers, which means we have to be ready for welcoming our guests from all over the world. Therefore, the Virtual PATA Wellness and Luxury Travel Conference and Mart 2021 would be an important channel for Thailand to tell the world that we are ready to welcome everyone back with safety and hygiene measures,” he said
The travel mart will offer 1-1 business meeting appointments, which will be supported by video calls, text, and voice chat. Furthermore, there will be networking opportunities at the interactive networking breaks which will include various games and quizzes. [traveltext.id/photo special]
