IN THE midst of the pandemic and economic challenges, the Ministry of Tourism and Creative Economy continues to strengthen collaboration with various stakeholders.

This time, the Ministry of Tourism and Creative Economy is collaborating with 15 new partners from the Co-Branding Partnership program, as an effort to improve the image and promote Indonesia’s tourism and creative economy, so that the brand equity of ‘Wonderful Indonesia’ is getting stronger and remains top of mind for domestic tourists. as well as foreign tourists.

This collaboration was marked by the signing of a memorandum of understanding (MoU) and the signing of a cooperation (PKS) between the Ministry of Tourism and Creative Economy and 15 co-branding partners including Airasia, Airbnb, Asahi, Asyst, Aice, Genpi, Garuda Food, Nutragen, Pegipegi, Parador, Gokuliner, Sasa, Unilever, Visual Anak Negeri, and Visa Worldwide. These 15 partners complement the other 36 co-branding partners who have collaborated since 2020.

According to the Deputy for Marketing at the Ministry of Tourism, Nia Niscaya, in Wonderful Day with Wonderful Indonesia, Tuesday (9/21), explained that this co-branding partnership was realized not only by displaying the Wonderful Indonesia logo on the packaging. co-branding partner products, but also with various other programs.

Such as joint online and offline activation, special products produced by partners, collaborative activities with one or more partners who can support each other, as well as sharing knowledge possessed by partners to the tourism industry so that they can grow and be strong in the competition. international.

“This partnership program has an important role, not only profitable for Wonderful Indonesia, which is a tourism brand and Indonesia’s creative economy, but also increasing brand awareness and brand equity of co-branding partners as well,” Nia Niscaya said.

She hopes that the signing of the MoU and PKS will not only be a documentation or ceremonial one, but can establish real, concrete, and sustainable cooperation. []