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AS PART of its 34th Anniversary celebrations on 25 September 2021, Swiss-Belhotel International is launching a new global membership program, ‘Swiss-Belexecutive’ known as SBEC Benefits membership.
All aspects of this program have been improved following one basic principle of Simple and Easy. No point accumulating, no waiting to redeem, the SBEC Benefits program is designed to provide guests with instant gratification – benefits can be used immediately upon registration.
According to Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said with this program we want to ensure that every visit of our guests is of utmost importance; regardless of the service they use, loyalty must be taken into account. Whether it’s a cup of coffee, use of a meeting room, spa services or even a reservation for use of the pool, when a guest chooses Swiss-Belhotel International, they should be appreciated.
“Hotels are not just about staying in a room, but a much broader experience, therefore, our guests should be able to enjoy the full range of services at our hotel and also get benefits as a form of appreciation,” he said.
The SBEC Benefits program, he continued, offers the same conveniences and discounts, making it easier for guests to use them anywhere in our hotels around the world.
Gavin M. Faull points out the unique way to define program tiers, we are in the business of dealing with communities and having members defined by color or card tier is common.
“Thus, we present our program in several levels – Explorer (Red), Enthusiast (Silver), Influencer (Gold) and Connoisseur (Platinum); the four represent the history of travel and togetherness with Swiss-Belhotel International,” he concluded. [traveltext.id]
