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THREE TIPS FOR SUCCESFUL BUSINESS STRATEGIES FOR CREATIVE ECONOMY PLAYERS

THERE ARE three (3) surefire tips or strategies to achieve success in business for creative economy actors in Indonesia.

The three tips given, first is cash is king. For example, changing the sales system into a pre-order. That way, creative players will receive cash first. So, we called the concept as cash is king.

First, cash is king, don’t ‘deposit’ a lot (saving). If the asset we need to increase is cash, don’t build up too much inventory, our strategy is to sell and we do it with a preorder pattern. How do we have confidence that our products can be sold first. Therefore, we do it with a marketing strategy, there are resellers, drop shippers, and so on.

Second, content is queen. The visual display of food or drinks sold online is highly recommended so as to describe and show the identity of the culinary offerings. The content of our products is also important. Our products have strength, quality, and are different from other products. I went to 20 booths earlier, the content that was shown was amazingly good.

Then the third is packaging is kingdom, the packaging will determine whether the products owned by creative and creative actors have advantages or need improvement. Packaging is considered important because it encourages purchasing power. If the packaging is not attractive and not good, the existing business will not be optimal. [traveltext.id]