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AFTER nearly two years of social distancing, some are looking forward to celebrating Christmas or the end of the year with a reunion with their closest friends and relatives.
For this reason, Heineken together with ASHTA District 8 presents the Heineken Christmas Garden as one of the choices for a safe #CheerstoReunion to celebrate the end of the year for those who are ready to socialize responsibly in public places.
“Heineken understands very well the longing of our consumers to feel the atmosphere of the end of the year while gathering with their closest people,” said Marketing Director of Multi Bintang Indonesia Jessica Setiawan, who is part of The HEINEKEN Company.
“The Heineken Christmas Garden that we and ASTHA District 8 present in the open space will be a new way for those who want to celebrate the end of the year together again, while enjoying a different experience safely and responsibly,” added Jessica.
She explained that Heineken Christmas Garden offers consumers the experience of enjoying “Beer, Movie & Music” where they can watch movies on a giant screen or enjoy musical performances while chatting together, enjoying Christmas special culinary with Heineken.
The place will also answer their longing for a festive Christmas atmosphere with the presence of the Christmas Market and the Miraculous Mirror Christmas Tree. All of these new experiences can be felt by consumers at the SCBD Outdoor Lobby, ASTHA District 8, Jakarta, December 3, 2021 to January 9, 2022, of course, while still implementing strict health protocols.
ASTHA District 8 welcomes this collaboration and hopes that the younger generation who are consumers of Heineken can make Christmas Garden a premium choice to celebrate the end of the year in Jakarta.
“We share the same passion as Heineken® to be part of the premium lifestyle of young people in Jakarta, which is to socialize while trying new experiences responsibly. ASHTA District 8 is a venue that fits this lifestyle, because it is a one-stop place that offers a variety of unique entertainment and culinary experiences to enjoy while socializing, including during this year’s Christmas celebrations,” said Alexander H. Kusuma, CEO of Agung Sedayu Realestat Indonesia.
For consumers who choose to celebrate the end of the year at home, Heineken® presents Heineken® Star Delivery, which is an exclusive menu specially curated by a number of cloud kitchens and is suitable to eat with Heineken.
In addition, Heineken has also launched can packaging with a special year-end edition design that can be obtained individually or in special Heineken Festive Home Kit packages. Besides being able to enjoy Heineken Star Delivery and Heineken Festive Home Kits at home, consumers can also share them with their closest people as Christmas gifts, as a new way to enjoy year-end togetherness.
Heineken hopes that Heineken Christmas Garden, Heineken Star Delivery, and Heineken Festive Home Kit will become new choices for consumers to be able to continue to enjoy their year-end togetherness in a calm, comfortable and responsible manner, wherever they are. Thus, consumers can enjoy special year-end moments while still protecting those around them. [antaranews/photo special]
