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FIFTEEN Singapore-based retail brands will be among the first in the world to sell a wide range of unique products made from upcycled aircraft parts and materials, which have been sourced from retired Singapore Airlines (SIA) passenger aircraft.
According to Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, said fashion label Tocco Toscano began sales of pouches, wallets, and wristlet clutches made from life vests on 8 December 2021, via its own online and physical outlets, as well as on KrisShop.com.
“From 17 December 2021, Supermama will begin workshops at their flagship store at the National Museum of Singapore for customers to customise their own tableware, using Singapore Airlines and aviation-inspired decals designed by Supermama. Sale of their upcycled retail collection of tableware will commence in January 2022,” he said.
SIA’s customers and aviation enthusiasts can look forward to a wide range of unique products made of upcycled aircraft materials. These include furniture made from the Airline’s Business Class seats, cabin windows, and overhead compartments, as well as fashion apparel and accessories made from life vests, linen sourced from aircraft cushion covers, bedsheets, blankets, and tableware redesigned from decommissioned service ware.
These products will be launched progressively and made available for sale on KrisShop.com, as well as the individual brands’ online and retail outlets. SIA will announce more details of the products through its social media platforms. This collaboration between the retail brands and the Airline is supported by the Singapore Tourism Board, and aims to encourage innovative cross-sector partnerships and add vibrancy to the local retail scene.
In the first quarter of 2022, the Airline will also launch a Designed by Singapore Airlines collection that features an exclusive SIA range of unique upcycled products. This includes a collection of aviation tags made from retired aircraft fuselage, and bags made from life vests. These products will be available for sale under the Singapore Showcase category on KrisShop.com.
“This collaboration with Singapore-based retail brands has resulted in the creation of a wide range of innovative and imaginative products, almost entirely by using upcycled aircraft parts and materials. This provides SIA’s customers and fans, as well as aviation enthusiasts from around the world with a rare opportunity to take home these unique products in the coming months,” Yeoh Phee Teik noted.
These initiatives are part of SIA’s Upcycling Project, which aims to upcycle and repurpose aircraft parts and materials to create unique retail products and art pieces. These parts will also be used to support educational institutions, artists, and persons with disabilities. [traveltext.id]
