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TECHNOLOGICAL interventions can help tourist and recreational sites ensure visitor comfort and optimize revenue. At the end of 2021, the Ministry of Tourism and Creative Economy advises venue operators to implement a reservation system and refer to the protocols that have been set.
The Tourism Minsitry circular stipulates that tourist attractions, recreational parks and other entertainment venues that have management management can be allowed to operate with the maximum capacity determined by the Government.
Co-founder & CEO, GOERS, Sammy Ramadhan, explained that GOERS Experience Manager (GEM) Solution is an integrated technology solution for reservation management, visits and ticketing for recreational-tourism destinations.
This technology helps various types of destinations, such as waterparks, amusement parks, galleries, museums, natural & man-made attractions, to increase revenue and operate to help the Government accelerate the recovery of the national tourism sector.
“Digitalization is the key so that tourism-recreational destinations can operate according to government regulations while still ensuring the safety and comfort of visitors,” said Sammy as quoted from an official statement, Thursday (2/03).
“First launched in 2019, this solution has evolved as the needs of our partners and the dynamics of the tourism industry evolve. The GEM Solution not only helps our partners adapt to regulatory changes quickly, but also helps maximize their revenue potential.”
The Central Statistics Agency noted that Indonesia had nearly 3,000 recreational-tourist destinations in 2019. Unfortunately, not all of them have been digitized.
The manual management system has limited payment options and is very vulnerable to data & financial leaks due to human error, visit leaks due to ticket counterfeiting and limitations in monitoring the number of visitors.
Automated and independent digital management management enables tourism-recreation destination operators to have online and onsite sales systems, visit handling and promotions that are automated, efficient and accurate.
“GEM Solution is able to reduce crowds and prevent overcapacity so that destinations can still operate in accordance with CHSE regulations and guidelines that have been determined by the Government. Our partners’ revenue has the potential to increase up to 180%. Most of our partners experienced an 80% increase in visits in the first 3 months,” said Sammy.
The five main features of GEM Solution for tourism and recreation place managers are ticketing and reservation solutions with various payment system options, ticket validation and crowd control, point of sale tickets, retail and dining, easier, real-time data access and one door for managers of tourism-recreational destinations and Promotion Tools with voucher codes and email blasts.
This technology made by GOERS has collaborated with more than 50 recreational-tourism destinations, including Ancol Dreamland, Go! Wet Grand Wisata Bekasi, Faunaland Ancol, Fantasy World Ancol and Indonesian Atsiri House.
“GEM Solution has helped our operations and can easily adapt to very fast regulatory changes. In addition, GEM Solution increases the accuracy of recording data for visits at our venues by up to 90 percent,” said Anggita Widyananda Nugraha, Communication and Partnership Lead, Rumah Atsiri Indonesia.
Formerly a former Indonesian-Bulgarian Citronella factory, Rumah Atsiri Indonesia has become an educational-recreational complex, research and development of essential oils.
Likewise, the Co-founder & COO, GOERS, Niki Tsuraya Yaumi, said the pandemic proved that the tourism industry’s dependence on digital technology was getting higher. Tourist destinations that have gone through the digitization process will be easier for consumers to find, making visits increase.
“This is in line with the plan of the Indonesian Ministry of Tourism to increase the number of tourist visits and accelerate the recovery of the national tourism sector,” concluded Niki. [antaranews/photo special]
